• Spearhead the redesign of core search functionality (search bar, autocomplete, and results pages), improving discoverability and conversion across the e-commerce experience.

• Designed and iterated on experiments and A/B tests to continually optimize and improve the experience

• Lead the migration of store pages to new design system and tech stack, streamlining design operations and enabling faster iteration at scale.

• Own navigation and IA strategy across mobile apps and responsive web, delivering consistent and intuitive user journey and creating exposure to new product lines.

• Drive cross-functional search quality evaluations with Product, Machine Learning, and Analytics teams; uncovered insights that shaped relevance and ranking improvements, directly influencing the ML roadmap.

• Partner with Product and Engineering leadership to define long-term product and design strategy for search, introducing query classification and new behavioral data signals to enhance personalization and engagement.

• Mentor junior designers on design process, planning, and stakeholder management, supporting team growth and raising the bar for design excellence.

• Designed new cash back management and payment experience for 500K+ users across UK and US markets, improving transparency, clarity and access to rewards.

• Led cross-functional workshops with Product, Engineering, and CX to align on user pain points, technical constraints, and prioritization of high-impact initiatives.

Conduct qualitative research to validate design approach and inform improvements

• Regularly present and articulate product vision, design strategy, and progress to executive leadership and C-level stakeholders, driving alignment and securing buy-in.

Leading design efforts for a cross-functional team to create and improve Upwork's match experiences through search, recommendations and data standardization so customers can find & discover jobs, independent professionals, and teams.

• Design lead for improving search bar interactions, new search engine results pages and UX patterns for recommended results for 200K+ users

• Lead end-to-end design efforts for a remote, cross-functional team to create and improve Upwork's matching and core product experiences

• Drive user research initiatives, conduct qualitative and quantitative studies to inform product and design decisions

• Facilitate and lead design sprints, critiques, product strategy discussions and collaboration workshops with product, UX, engineering, research, and machine learning teams

• Advocate for the user and create holistic UX visions that inspire the wider product team to push beyond the status quo

• Mentor and lead junior designers in project planning, stakeholder management and career development