# Alok Jethanandani > Lead Designer @ BILL | AI Agents & Tax Products | PayPal | Fundbox | UCLA alum Location: San Francisco Bay Area, United States Profile: https://flows.cv/alok Seasoned product design leader with 15+ years of experience in fintech and e-commerce, known for driving significant business growth and leading high-performing teams. Excels as a collaborative leader who blends business acumen with a problem-solving mindset to drive team success and innovation. ## Work Experience ### Lead Product Designer, 1099/W9 & AI Agents @ BILL Jan 2024 – Present | San Jose, CA BILL is a leader in B2B payments and back-office software, empowering small and medium-sized businesses with seamless payables, receivables, and expense management solutions. - Led zero-to-one initiatives to launch an MVP 1099 filing product, exceeding the first-year revenue target by 45% and achieving a perfect 5/5 median CSAT score, validating strong product-market fit through relentless customer-centric design, rapid prototyping, and iterative feedback loops. - Orchestrated the redesign of a v2 1099 filing solution, driving 81% YoY revenue growth while cutting customer support contacts by 28% via intuitive UX enhancements that amplified self-service adoption and empowered users to resolve issues independently. - Launched an agentic AI solution for automated W-9 collection, significantly reducing coordination effort for payers. Grew the solution from 0 to 10,200 activated customers with a 45% agent effectiveness. ### Product Design Manager @ BILL Jan 2022 – Jan 2024 | San Jose, California, United States BILL makes payables, receivables, and expense management software for small and medium-sized businesses. Product Leadership: • Grew electronic payments volume facilitated by the BILL Network from X% to Y% between June 2021 - June 2023 by launching solutions to improve the company’s business search product, growing network members, and auto-connecting businesses in the BILL Network. • Launched an improved payment tracking experience which reduced customer service contacts per 1000 transactions by Z% between Apr - Oct 2024 while earning a perfect 5/5 median FSAT score from end-users. Key design challenges: designing a scalable payment tracking experience for 130 payment tracking use cases and 19 funding and disbursement combinations. • Reduced duplicate supplier accounts in the BILL Network by X% by launching a duplicate account detection workflow on the supplier-side of the BILL Network. People Management: • Hired and managed one direct report and streamlined new hire onboarding. • Improved the product design process for two teams at BILL: expanded the role of design in the discovery phase, improved collaboration, increased design output in the delivery phase, and improved product design quality. ### Staff Product Designer @ BILL Jan 2021 – Jan 2022 | San Jose, California, United States Vendor search products, back-office document exchange, document collaboration, network facilitated electronic payments growth, viral customer growth. ### UX Designer 3 @ PayPal Jan 2018 – Jan 2021 | San Jose, CA PayPal makes point-of-sale, online checkout, and payment software for consumers and businesses. • Standardized and simplified PayPal’s Know Your Business (KYB) and Know Your Customer (KYC) policies by organizing and leading a policy innovation workshop with cross-functional partners. • Launched a globally scalable merchant onboarding and Know Your Business (KYB) compliance solution. • Decreased customer service call volume attributed to KYB and KYC by Y% and reduced go-to-market time from X months → Y weeks to launch customer onboarding and KYB/KYC programs in new regulatory markets. • Reduced fraud risk and customer friction by leveraging new technology and multiple data-sources for identity verification. ### Product Designer @ Fundbox Jan 2016 – Jan 2018 | San Francisco Fundbox is a financial technology company that extends loans to small businesses. • Strategized, launched, and grew Fundbox Pay, a B2B payment network and payables financing solution, from $0 to $Y in payments and loan origination within 6 months of launch. • Led key design initiatives to drive network effects, increase engagement, and improve credit application completion. • Led customer research to define customer pain points, the product’s value proposition, and product pricing. ### Product Designer @ Counsyl Jan 2015 – Jan 2016 | South San Francisco, CA Counsyl is a DNA testing company. Myriad Genetics acquired Counsyl in 2018. • Launched FirstSteps and FirstCare: mobile applications to increase sales for Counsyl’s DNA tests. • Strategized a product pivot from FirstSteps, a mobile app for patient acquisition for Counsyl’s pre-natal genetic screening distributed by individual doctors, to FirstCare, a cancer risk assessment app and patient acquisition channel for Counsyl’s cancer screening product distributed by large hospital systems. • Grew FirstCare to thousands of users and validated the product pilot with strategic customers. • Increased order fulfillment by 6X for Counsyl’s online order channel by A/B testing flows. ### Product Designer @ ZURB Jan 2013 – Jan 2015 | Campbell, CA ZURB is a software product design and development consultancy. • Led brainstorming sessions, designed prototypes, and developed front-end code for Fortune 500 companies and startups in the fintech, healthtech, and software industries. • Strategized, designed, and launched Notable, a cloud-based design presentation tool. • Closed three consulting deals; established relationships with 10+ prospects. • Researched and prepared course content for a need finding class and taught the course nine times. ### Owner & Designer @ Mechanism(M) Jan 2010 – Jan 2012 | San Francisco, CA I founded Mechanism(M), a product design and development company, in 2010. Led discovery exercises, designed prototypes, and developed front-end code for Thomson Reuters, The North Face, Miami Dolphins, Jayson Home & Garden, Easton, and many more. ### Lead Designer @ Magento Commerce Jan 2009 – Jan 2010 | Culver City, CA Magento makes e-commerce store software for merchants. Adobe acquired Magento for $1.7B in 2018. • Designed e-commerce checkout and shopping experiences for SMBs in various industries. • Strategized, designed, and launched Magento Connect, a marketplace for Magento extensions. ## Education ### Bachelor of Arts - BA in Design | Media Arts UCLA ## Contact & Social - LinkedIn: https://linkedin.com/in/alokaaron - Portfolio: https://www.madebyalok.com --- Source: https://flows.cv/alok JSON Resume: https://flows.cv/alok/resume.json Last updated: 2026-03-31