SG/HK Mobile App & Web (Citi Blue, Citi Plus, Citi Gold, Citi CPC)

Citi Wealth App & Web (Citi Private Banking)

CitiDirect App & Web

Consumer-facing business unit of Advance Intelligence Group

The main designer for:

(B2C) Atome Consumer App (Onboarding, KYC, First Purchase, Payment, Bills)

(B2B) Atome Merchant Center, Partner Portal, and Cashier App (Offline)

(Website) Developer Portal, API docs

(Country Launch) Vietnam and Japan Consumer App

Built an Experience Monitoring Dashboard to monitor and track user sentiment and feedback (source: NPS and customer support tickets)

Conduct a/b testing to measure key metrics and make informed decisions based on data

Conduct user research to understand user needs and pain points

Conduct competitor and desk research to collect data and insights

Analyze data to get insights on how design can adapt to meet the current or changing user needs

Use data to track UX performance and make design improvements based on it

Collaborate closely with PMs and business stakeholders to ensure the design meets the timeline, business objectives, and users' expectations

Train, and mentor students and trainees from all walks of life

Provide career and portfolio consultation advice

Deliver value-adding features, by shaping the course and future of the product

Plan and execute user testing and user research, deliver findings to stakeholders

Define requirements, map user flows, prototype interactions for the product

Oversee and impact the design and implementation process

Collaborate with relevant business stakeholders

Build, manage, maintain and advocate StashAway Design System

Organised and delivered UX Design workshops for in-house junior colleagues

Created, manage, maintain and advocate ResearchOps

Created Research & Feedback Database to facilitate collaborative and effective research

The product owner and lead designer of roadmap features:

App Redesign with Dark Mode, SRS Deposit, Global Portfolio, StashAway Simple, Withdrawal Redesign, Deposit Status, Deposit Instructions, Country Launches (Hong Kong, United Arab Emirates) etc.

Co-product owner and designer of other notable features:

Academy, DRB (Domestic Ringgit borrowing), Accredited Investors Onboarding