# Alwin Tong > Product Design, UX, IA, Motion Location: San Francisco Bay Area, United States Profile: https://flows.cv/alwintong Thanks for visiting my profile. My goal is simply to create beautiful tools which are useful to the world. Building things is both a lifelong hobby and profession: creating new products and trying to do things differently. ## Work Experience ### Executive Director - Product Design - Digital Private Markets @ JPMorgan Chase & Co. Jan 2022 – Jan 2024 | Seattle / Miami / NYC Interactive products for JPMorgan Chase | Digital Private Markets Group | Corporate & Investment Banking Division ### Adjunct Lecturer @ Brooklyn College Jan 2020 – Jan 2022 | Brooklyn, New York, United States Teaching courses in user experience and user interface design. Curriculum and course developer for user experience design at Brooklyn College. ### VP / Executive Director - Product Design - Private Wealth Management @ Goldman Sachs Jan 2019 – Jan 2022 | Greater New York City Area Building digital products for the Consumer and Wealth Management Division including: iPhone https://apps.apple.com/us/app/gs-pwm/id1440077444?platform=iphone Android Android https://play.google.com/store/apps/details?id=com.gs.pwmdigital.external.android&hl=en_US&gl=US Private Wealth Management (PWM) Mobile App 2021 Big Innovation Awards / 2020 Web Marketing Association Mobile Web Award ### Head of Product Design - GS Accelerate - Louisa AI @ Goldman Sachs Jan 2019 – Jan 2019 | Greater New York City Area Building internal tools across the company as part of the GS Accelerate program, in connection with GS Securities Division (Marquee) and the Executive Office. https://www.goldmansachs.com/about-us/culture-of-innovation/gs-accelerate/case-studies/louisa/index.html https://www.cnbc.com/2023/05/12/goldman-sachs-ai-corporate-social-media-startup.html ### Sr. Product Design Manager - Marcus by Goldman Sachs @ Goldman Sachs Jan 2017 – Jan 2019 | New York Product design for the Consumer and Investment Management Division (CIMD) at Goldman Sachs: https://www.marcus.com Primary Roles: Multidisciplinary UX / UI Design / Interaction Design / Information Architecture across various consumer touch-points including: -Responsive Web -Mobile Native -Email -Voice -Video -XR Secondary Roles: Design Manager / Project Management and Research functions for Marcus design team Some Notables: -Early Employee (2nd full-time designer) -Created and oversaw delivery sprint process for Marcus Design team -Worked with vendor and firm subject matter experts to achieve desired outcomes for Marcus on number of initiatives -Worked to improve page flows for customers on marcus.com across web and mobile Awards: -Firmwide Competition: GS Accelerate (winner: funded initiative) -Marcus Employee Competition: Marcus Innovation Forum (top 3: finalist) Marcus by Goldman Sachs is: Fast Company's: #1 Most Innovative Finance Company (2017) NerdWallet: Best-of Award Winner | Savings and Lending Accounts (2018) Bank Innovation: #5 of 12 Coolest Banking Brands (2017) https://www.goldmansachs.com/who-we-are/awards/business-awards.html ### Experience and Interaction Design / Creative Technology / Information Architecture @ Accenture Jan 2014 – Jan 2017 | Greater New York City Area Provide next generation digital product and design services to companies partnered with Accenture Interactive + Fjord. Invent/design/research/engineer cutting-edge prototype products. Accenture Inventor Award recipient Patent - Primary Author 20160212578 - Multi-user content distribution Patent - Primary Author 20170041858 - Asynchronous Information Transfer Between Devices on Different Networks via a Plurality of Provider Devices Patent - Secondary Author 20160232242 - Method And System For Referral Reciprocity Primary Practice Areas: User Experience Design (UX) / Interaction Design (ID) / Information Architecture (IA) Virtual Reality (VR) and Internet of things (IoT) Service Design and Prototype Development (Full stack), using Unity, Arduinos and Raspberry Pis Mobile / Desktop sites and applications Corporate business technology solutions and Service Design Secondary Practice Areas: Graphic Design / 3D and 2D Video + Motion Design Music / Audio Recording / Sound Design Notable experiences (Respecting current NDA agreements specific client names are not shown): -UX Lead (device management, upper funnel) for leading national mobile carrier digital redesign -UX website and services redesign for leading national investment, retirement, insurance provider -Future service and product strategy for leading speaker, headphone, audio products manufacturer -Vendor Business Tools redesign for oil and automotive parts leading national brand Some wired and fun projects included: -Physical Model: Wired Subway Turnstile -VR card sorting application, allowing users to manipulate sticky notes in 3D environment -VR Wheelchair Simulation connecting virtual city environment with physical wheelchair as device controller -VR Streaming camera mounted onto remote controlled vehicles and robotic armature over IP -Touch Screen kiosk game: capture runaway brands and place them in specific marketing categories For more information about Fjord please visit: http://trends.fjord.com ### Director of User Experience / Product Manager (Monetization) @ Onswipe Jan 2013 – Jan 2014 | New York, NY Onswipe is a digital platform which translates standard webpages into specialized mobile/tablet pages for those connecting on mobile devices. User Experience Focus *Lead information architecture and design of new products, including: backend CMS platform, video, ad integration *Prototype HTML/CSS/JS proof-of-concept implementations for mobile and desktop platforms *Product Specifications *Graphic design *Motion graphics and Animation for video assets *Photography *Lead and participate in sprint planning, standups, retrospectives, weekly under Agile process *Write research criteria, procure subjects and run focus groups Advertising/Monetization Focus *Product Manage real-time, programmatic exchange and dedicated mobile ad campaigns *Create compelling brand prototypes and pitches for companies such as Disney, Hendricks, Hyundai, Beats, BMW and others *Audit and troubleshoot live ad campaigns (browser calls: beacons, publisher tags, video tags, rendering issues, asset loading, ajax and api calls) *Publisher integration (designer) for Kiplinger, AOL, Radar Online and others *Develop integration strategy and relationships with DSP, SSP, DNP, Ad creators, networks and contractors. Companies such as Google, AOL, Adapt.tv, Taboola, Lotame and others regarding technologies such as: DFP, Data-targeting, Real-time Ad Exchanges, Video, Mobile Touch, Mobile Rich Media, HTML5 and others. *Review and advise on IAB whitepaper requirements ### Sr. Product Manager, Music @ AOL Jan 2012 – Jan 2013 | New York City Product Management/Development at AOL Music Notable Projects Include: *12-12-12 Benefit at Madison Square Gardens and Global Poverty Project Concerts for AOL *Liveblog for Music *Live Video Chats for Music *SXSW AOL 2013 *AOL/Spinner/Boot YouTube Music Channels *AOL 2012 Denver Sales Summit - Panelist *Spinner.com Site Reskin *Video Stream / LiveBlog / Red Carpet at Country Music Awards 2012 *Blog Platform Redesign (Not launched) *3 Mobile Prototypes *Develop and Manage 3rd Party Partnerships with additional vendor/partners ### Head of User Experience / Information Architecture @ Vevo Jan 2009 – Jan 2012 | Greater New York City Area Original VEVO launch team member. *Webby Award - Honoree | Music *Webby Award - Honoree | Mobile Video *Webby Award - Honoree | Online Live Event *Largest Video Channel on YouTube *Advertising Age Vanguard Award | 2009 Online Video Platform Launch of the Year * #1 in Apple App Store Downloads (iPhone) User Experience / Information Architect lead and Product Manager working closely alongside Design, Business Development and Software Development units. Products Include *Globalization *Embedded Syndication Players *Administration Console *Original Website and 2012 Redesign *iPhone App *XBox *Live Broadcast Events such as The World Cup Concert *Interactive Music Videos *Interactive Artist Chats *Others Products ### Senior Partner @ Bloor Media Group Jan 2009 – Jan 2011 Bloor Media Group is a Creative Services and Business Technology agency. Notable Projects: *Speedy Muffler Homepage Redesign *Liberal Party of Canada, Michael Ignatieff Campaign Music ### Associate Music Teacher - Guitar Performance (Part-Time) @ Carleton University Jan 2008 – Jan 2009 Associate Music Instructor for Carleton University. (Classical Guitar) Faculty of (SSAC) School of Studies in Arts and Culture ### Web Strategist @ McMillan Jan 2008 – Jan 2009 Notable projects include: *Canada Post - Lettermail and Admail Advisor *Canadian Bankers Association,Homepage, Info Architect *McGraw-Hill, Corporate Intranet Homepage, Worldwide *Canada Mortgage and Housing Corporation, Mortgage finder application ### Web Architect @ StockTrak Jan 2007 – Jan 2008 Web Architect for StockTrak.com Holding group and WallStreetSurvivor.com A stock-market virtual trading + simulation company ### Operations and Strategy Consultant @ HealthTalker Jan 2007 – Jan 2008 | Cambridge, MA Operations and Strategy Consultant. Cambridge Innovation Center, 1 Broadway, at MIT (Kendall Square) Sharing offices and resources with many notable companies including, Google Cambridge Campus, Second-Life etc. ### Chief Technical Advisor / Senior Media Producer @ Agoracom Jan 2006 – Jan 2007 Media producer for Yahoo Small Cap Show, daily content developed for the home page of Yahoo Finance Canada, with syndication to Blackberry, AOL and Google, Small Cap Related News ## Education ### B.Sc in Banking, Finance Mathematics University of London Jan 2005 – Jan 2006 ### B.Mus in Faculty of Music: Guitar Performance University of Toronto Jan 1996 – Jan 2002 ### Microsoft Certified Systems Engineer in Systems Engineering San Francisco, California Jan 1999 – Jan 2000 ### Microsoft Certified Professional in Technology San Francisco, California Jan 1999 – Jan 2000 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/alwintong - Website: http://www.alwinian.net --- Source: https://flows.cv/alwintong JSON Resume: https://flows.cv/alwintong/resume.json Last updated: 2026-04-07