• Lead end-to-end, metrics-driven design across acquisition, onboarding, and monetization; focused on AI-native experiences that reduce time-to-value and drive activation, retention, and expansion.

• Built AI-native onboarding and workflows, including native Git integration, embedding Postman into developer toolchains and accelerating user setup.

• Re-architected trial experience by consolidating 5 fragmented trials into a single AI-powered core journey, aligning onboarding with the launch of Postman AI, and improving activation and scalability.

• Advanced monetization strategy via checkout improvements, pricing and packaging updates, and domain-level customer journey design.

• Led end-to-end product design at Wisdom Panel, a pet DNA and health test company within Mars Science and Diagnostics, a division of Mars Petcare.

• Led the design and launch of a new consumer feature, Wisdom Panel Behaviors, resulting in record-breaking consumer upgrades.

• Drove DTC growth through A/B testing, experimentation and SEO-driven site improvements, resulting in increased revenue.

• Developed the design of a technical reporting system that facilitated expansion in enterprise customer access and landing new enterprise clients through bulk DNA kit activation and report download.

• Collaborated with cross-functional teams to advance pet genetic testing and health diagnostics across consumer, enterprise, and breeder business verticals.

• Led design on the Growth Squad, focusing on landing new business and expanding existing plans, contributing to increased ARR.

• Spearheaded the creation of new features and optimized onboarding and the trials experience, leading to increased user engagement and conversion rates.

• Designed and executed experiments to iteratively improve product utilization and expand LaunchDarkly's access and value to a wider range of customers.

• Led design on the Growth Team, focusing on improving top-of-funnel engagement for AbleTo's flagship virtual therapy product.

• Prioritized funnel optimizations and designed engagement experiments that contributed to an overall 46% increase in call-to-enrollment.

• Designed solutions for both member-facing experiences and internal provider tools.

• Improved onboarding experience on web and mobile for new clients and shipped designs that surpassed targeted utilization rates and overall increased engagement metrics.

• Updated and maintained design and UI component system. Collaborated closely with engineers to ensure consistency throughout the product, ease of use, and accessibility standards were met.