Experience
2025 — Now
San Francisco Bay Area
• Lead end-to-end, metrics-driven design across acquisition, onboarding, and monetization; focused on AI-native experiences that reduce time-to-value and drive activation, retention, and expansion.
• Built AI-native onboarding and workflows, including native Git integration, embedding Postman into developer toolchains and accelerating user setup.
• Re-architected trial experience by consolidating 5 fragmented trials into a single AI-powered core journey, aligning onboarding with the launch of Postman AI, and improving activation and scalability.
• Advanced monetization strategy via checkout improvements, pricing and packaging updates, and domain-level customer journey design.
2023 — 2025
2023 — 2025
San Francisco Bay Area
• Led end-to-end product design at Wisdom Panel, a pet DNA and health test company within Mars Science and Diagnostics, a division of Mars Petcare.
• Led the design and launch of a new consumer feature, Wisdom Panel Behaviors, resulting in record-breaking consumer upgrades.
• Drove DTC growth through A/B testing, experimentation and SEO-driven site improvements, resulting in increased revenue.
• Developed the design of a technical reporting system that facilitated expansion in enterprise customer access and landing new enterprise clients through bulk DNA kit activation and report download.
• Collaborated with cross-functional teams to advance pet genetic testing and health diagnostics across consumer, enterprise, and breeder business verticals.
2021 — 2023
2021 — 2023
• Led design on the Growth Squad, focusing on landing new business and expanding existing plans, contributing to increased ARR.
• Spearheaded the creation of new features and optimized onboarding and the trials experience, leading to increased user engagement and conversion rates.
• Designed and executed experiments to iteratively improve product utilization and expand LaunchDarkly's access and value to a wider range of customers.
2020 — 2021
2020 — 2021
San Francisco Bay Area
• Led design on the Growth Team, focusing on improving top-of-funnel engagement for AbleTo's flagship virtual therapy product.
• Prioritized funnel optimizations and designed engagement experiments that contributed to an overall 46% increase in call-to-enrollment.
2018 — 2020
San Francisco Bay Area
• Designed solutions for both member-facing experiences and internal provider tools.
• Improved onboarding experience on web and mobile for new clients and shipped designs that surpassed targeted utilization rates and overall increased engagement metrics.
• Updated and maintained design and UI component system. Collaborated closely with engineers to ensure consistency throughout the product, ease of use, and accessibility standards were met.
Education
School of the Art Institute of Chicago