# Alwyna L. > Growth Design @ Postman Location: San Francisco, California, United States Profile: https://flows.cv/alwyna Portfolio: http://alwynalau.com/ ## Work Experience ### Senior Product Designer, Growth/Customer Journey @ Postman Jan 2025 – Present | San Francisco Bay Area •Lead end-to-end, metrics-driven design across acquisition, onboarding, and monetization; focused on AI-native experiences that reduce time-to-value and drive activation, retention, and expansion. •Built AI-native onboarding and workflows, including native Git integration, embedding Postman into developer toolchains and accelerating user setup. •Re-architected trial experience by consolidating 5 fragmented trials into a single AI-powered core journey, aligning onboarding with the launch of Postman AI, and improving activation and scalability. •Advanced monetization strategy via checkout improvements, pricing and packaging updates, and domain-level customer journey design. ### Senior Product Designer, Wisdom Panel @ Mars Jan 2023 – Jan 2025 | San Francisco Bay Area •Led end-to-end product design at Wisdom Panel, a pet DNA and health test company within Mars Science and Diagnostics, a division of Mars Petcare. •Led the design and launch of a new consumer feature, Wisdom Panel Behaviors, resulting in record-breaking consumer upgrades. •Drove DTC growth through A/B testing, experimentation and SEO-driven site improvements, resulting in increased revenue. •Developed the design of a technical reporting system that facilitated expansion in enterprise customer access and landing new enterprise clients through bulk DNA kit activation and report download. •Collaborated with cross-functional teams to advance pet genetic testing and health diagnostics across consumer, enterprise, and breeder business verticals. ### Product Designer, Growth @ LaunchDarkly Jan 2021 – Jan 2023 •Led design on the Growth Squad, focusing on landing new business and expanding existing plans, contributing to increased ARR. •Spearheaded the creation of new features and optimized onboarding and the trials experience, leading to increased user engagement and conversion rates. •Designed and executed experiments to iteratively improve product utilization and expand LaunchDarkly's access and value to a wider range of customers. ### Product Designer, Growth @ AbleTo Inc. Jan 2020 – Jan 2021 | San Francisco Bay Area •Led design on the Growth Team, focusing on improving top-of-funnel engagement for AbleTo's flagship virtual therapy product. •Prioritized funnel optimizations and designed engagement experiments that contributed to an overall 46% increase in call-to-enrollment. ### Product Designer (via Joyable acquisition) @ AbleTo Inc. Jan 2018 – Jan 2020 | San Francisco Bay Area •Designed solutions for both member-facing experiences and internal provider tools. •Improved onboarding experience on web and mobile for new clients and shipped designs that surpassed targeted utilization rates and overall increased engagement metrics. •Updated and maintained design and UI component system. Collaborated closely with engineers to ensure consistency throughout the product, ease of use, and accessibility standards were met. ### Product Designer & Consultant @ Freelance Jan 2017 – Jan 2019 | San Francisco Bay Area As a Freelance Product Designer and Consultant, I've had the opportunity to improve on the design of products in a wide variety of contexts, from huge enterprise companies to non-profits. Using a human centered design approach, I've worked in each step of the product design cycle, from developing product strategy to delivering high-fidelity prototypes. Some of my client projects have included: Client: Yara International San Francisco, CA | December 2018 ·Refined the user interface and user experience of a consumer and mobile-based agricultural app. Deliverables include an interactive high-fidelity prototype and establishing consistent design patterns. ·Consulted and provided product strategy and design solutions to complicated mobile app usability issues surrounding farmers and agricultural workers. Client : Google (contracted via ASG LLC) Mountain View, CA | May 2018 ·Facilitated with maintaining balance of a cohesive user web experience and business goals through moderation of user research and insights. ·Collaborated on a multidisciplinary team with other user researchers in a rigorously detailed environment. Client: Code for San Francisco Product Designer | San Francisco, CA | Mar. 2017-Aug. 2018 ·Created web-based wireframes and data visualizations for a more accessible version of the San Francisco Housing Pipeline, with the goal of bringing transparency to housing and city planning data. ·Worked iteratively with developers and project managers to optimize products through research and prototyping to transform a complex data set. ### UX Designer (Contractor) @ Automation Anywhere Jan 2018 – Jan 2018 · Executed interaction design as part of a multi-disciplinary team at an enterprise robotic process automation software company. · Delivered detailed UX solutions in an agile environment. ### Graphic Designer @ Elliewood Collections Jan 2014 – Jan 2015 | Chicago, IL · Improved user experience on company ecommerce site through developing visual navigational elements. Developed and implemented consistent style guidelines throughout the website and company branding. · Created vast array of visual assets to better facilitate consumer experience and site accessibility. ### Graphic Designer @ Voices of Culture Jan 2013 – Jan 2014 | Chicago, IL · Lead layout and art direction in the proposed cultural anthropological magazine of the company’s educational platform. · Developed visual branding guidelines to be implemented throughout company to ensure a unified consumer-facing presence. · Worked remotely and onsite with a multidisciplinary team with business development and research to improve company deliverables for clients. ### Freelance Graphic Designer @ Piece & Co. Jan 2013 – Jan 2013 | Greater Chicago Area ·Assisted with updating brand identity and created web deliverables that displayed company impact in social sustainability. ·Designed detailed presentation slides and informational graphics for company founder to present pitches to large clients, including H&M and Macy’s. ·Updated and visually organized large collection of fabric swatches. Prototyped and modeled images for different proposed sustainable fashion products. ### Design Intern @ Beacon Media News Jan 2009 – Jan 2009 | Monrovia, CA ## Education ### Bachelor of Fine Arts (BFA) in Visual Communication Design, Art and Technology School of the Art Institute of Chicago ## Contact & Social - LinkedIn: https://linkedin.com/in/alwyna-lau - Portfolio: http://alwynalau.com/ - Behance: https://www.behance.net/alwynalau --- Source: https://flows.cv/alwyna JSON Resume: https://flows.cv/alwyna/resume.json Last updated: 2026-04-13