Lead designer for the search and discovery team

Designed a 1st party Shopify app to give merchants control over how customers discover their products. (Installed on +220k unique shops)

Launched faceted filtering for merchants on Shopify. Utilized by +603k merchants and led to +$136 million in gross merchandise volume (GMV)

Overseeing and leading design for products under the team operations department at MLSE.

Improved design team processes and costs by leading initiatives on implementing a design system and tracking UX metrics across all MLSE products.

Responsible for providing UX metrics updates to MLSE digital labs department and leadership.

Led the team for outlining user research methods across all products.

Assisted the product team in transitioning to Figma.

Using design thinking methodology and human-centred design I designed and launched numerous features and products including: a state-of-the-art puck and player tracking mobile application for the Toronto Maple Leafs, membership portal for season ticket holders, coaching application for the Toronto Raptors, native app restaurant reservation portal, website for MLSE Foundation, and marketplace site for personal seat licenses at Scotiabank Arena (projected to facilitate over $4 million in transactions/year.

Led a redesign for the Toronto Maple Leafs mobile app resulting in higher user satisfaction and retention. Due to the success of the redesign, this design was implemented across all team apps.

Represented the design team at the Apple WWDC conference in San Jose.

Founding member of the MLSE Digital Labs Hackathon.

Enabled cross-department collaboration through implementation of product documentation.

Featured on the Apple app store for "App of the Day".

Managed and launched the flagship mobile apps for the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts.

Leveraged an agile approach to design and launch numerous features including: interactive indoor maps with real-time location, stadium in-seat ordering, Waze integration, AR games, mobile contest engines, custom navigation/UX, mobile tickets, app-messaging centre, and sign-up flow.

Launched Apple Watch apps for the Toronto Maple Leafs, Toronto Raptors, and Toronto FC.

Launched an Alexa skill for the Toronto Maple Leafs. One of the first major sports organization to design and release an Alexa skill for Canada in 2017.