Story transformer is developing tools to provide actionable environmental information to underserved communities on Nature’s frontline.

Around the world, billions of people face environmental threats—deforestation, fisheries collapse, water scarcity, and extreme heat—but often lack access to timely, relevant, and comprehensible information to respond effectively. Scientific data may exist, but it rarely reaches the decision-makers whose choices directly impact the health of ecosystems. These micro decision-makers—such as smallholder farmers, artisanal fishers, Indigenous land stewards, or community forest leaders—often operate in information deserts.

Experienced Director Level UX Design and Product Consultant.

www.alysonblume.com

• Advised early and mid-stage startups on product strategy, branding, and user experience enhancements, driving improvements to their platforms to increase user engagement, retention, and overall market competitiveness.

• Spearheaded the conceptualization and development of the company's branding identity, establishing a cohesive and compelling look and feel that resonated with the target audience.

• Collaborated with executive teams to transform conceptual ideas into viable products, providing strategic guidance and hands-on support throughout the entire product development lifecycle, including branding and product design.

• Led cross-functional workshops and ideation sessions to align stakeholders on product vision, roadmap prioritization, and feature development.

• Designed the entire product roadmap, balancing short-term objectives with the long-term vision to drive product evolution and meet market demands effectively achieving a 100% growth in revenue.

• Enhanced team collaboration and streamlined communication across functions, aligning cross-functional efforts with product goals and deadlines.

• Directed comprehensive user research initiatives, gathering invaluable insights and feedback that drove a strategic overhaul of the company's product platform, enhancing usability and customer satisfaction.

• Conceptualized and designed the revised product platform, incorporating user-centric principles and best practices to deliver a refined and intuitive product experience that exceeded user expectations and accounted for record-breaking numbers of completed quiz creations.

• Led a multidisciplinary team of visual designers and content strategists in the redesign and redevelopment of the company's marketing website, leveraging compelling visuals and engaging

• Systematically updated all user flows within the product ecosystem, optimizing navigation pathways and enhancing user journeys to streamline interactions and maximize user retention and conversion rates.

• Product managed the end-to-end rebuild of the platform, meticulously orchestrating development sprints, prioritizing features, and collaborating closely with engineering teams to ensure timely delivery and alignment with project objectives.

• Ran the entire product team in a fast-moving Agile environment, designing AI-powered software, shaping the product roadmap and managing all team members