• Leading the research strategy for Assisted & Autonomous Driving HMI, influencing future vehicle design.

• Translating user insights into safety-critical design improvements, enhancing system trust.

• Focusing on driver mode awareness to improve overall user experience in autonomous vehicles.

• Directed UX research for the My Porsche Ecosystem, enhancing user experience for the online car sales platform.

• Drove adoption and retention strategies to improve customer engagement.

• Integrated research insights into design sprints, significantly reducing time-to-market for new features.

• Conducted qualitative UX research for long-term projects, focusing on Spatial Design for Google campuses.

• Collaborated with cross-functional teams to enhance user experiences for major clients like Facebook and Toyota.

• Analyzed user feedback to inform design decisions, ultimately redefining future workspaces and online purchasing journeys.

• Led qualitative research studies to enhance Level 3 autonomy experiences for future Volkswagen models.

• Influenced global product planning by integrating user insights into long-term strategy.

• Partnered with 6 disability organizations to expand accessibility, focusing on inclusive design for the automotive industry.

• Worked on biometrics and testing commercial vans