# Alyssa B.

> Senior HMI Researcher @ Audi | MS Candidate, Human Factors in Information Design

Location: San Jose, California, United States
Profile: https://flows.cv/alyssab

Strategic UX & Human Factors leader with 10 years driving end-to-end research across global brands. Expert in shaping product vision, and scaling research programs that translate user insights into adoption, retention and market growth. Known for pioneering HMI and autonomous driving experiences, blending qualitative rigor with quantitative validation to deliver safer, more intuitive, and future-ready solutions.

## Work Experience
### Senior HMI Researcher, ADAS & Autonomous Drive @ Audi of America
Jan 2022 – Present | San Jose, California, United States
• Leading the research strategy for Assisted & Autonomous Driving HMI, influencing future vehicle design.  
• Translating user insights into safety-critical design improvements, enhancing system trust.  
• Focusing on driver mode awareness to improve overall user experience in autonomous vehicles.

### UX Research & Strategy @ Porsche Digital
Jan 2020 – Jan 2022 | Atlanta Metropolitan Area
• Directed UX research for the My Porsche Ecosystem, enhancing user experience for the online car sales platform.  
• Drove adoption and retention strategies to improve customer engagement.  
• Integrated research insights into design sprints, significantly reducing time-to-market for new features.

### Qualitative UX Researcher @ AnswerLab
Jan 2019 – Jan 2020 | San Francisco Bay Area
• Conducted qualitative UX research for long-term projects, focusing on Spatial Design for Google campuses.  
• Collaborated with cross-functional teams to enhance user experiences for major clients like Facebook and Toyota.  
• Analyzed user feedback to inform design decisions, ultimately redefining future workspaces and online purchasing journeys.

### UX Design Researcher @ Volkswagen Group of America Innovation and Engineering Center California (IECC)
Jan 2016 – Jan 2019 | Belmont, California, United States
• Led qualitative research studies to enhance Level 3 autonomy experiences for future Volkswagen models.  
• Influenced global product planning by integrating user insights into long-term strategy.  
• Partnered with 6 disability organizations to expand accessibility, focusing on inclusive design for the automotive industry.

### UX Researcher @ Mercedes-Benz Research & Development North America, Inc.
Jan 2016 – Jan 2016 | Sunnyvale
- Worked on biometrics and testing commercial vans

### UX Designer Student @ General Assembly
Jan 2015 – Jan 2015 | San Francisco Bay Area

### UX Research Assistant (Freelance) @ Gigamon
Jan 2015 – Jan 2015 | Santa Clara
Collaborated directly with the Senior UX Designer as a repository of research-based usability knowledge. Conducted all aspects of user research. Fostered positive working relationships between departments within the company and other teams.

### West Coast Enterprise Sales @ Gigamon
Jan 2013 – Jan 2015 | Santa Clara, California

### Event Coordinator (B2B Sales) @ Appreciation Events
Jan 2012 – Jan 2013 | San Jose Silicon Valley


## Education
### Bachelor of Arts (B.A.) in Sociology, Anthropology
University of California, Berkeley

### Masters of Science in Human Factors in Information Design
Bentley University - McCallum Graduate School of Business

### Interaction Design
Nielsen Norman Group

### User Experience Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/alyssabautista
- Portfolio: http://www.alyssabautista.com

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Source: https://flows.cv/alyssab
JSON Resume: https://flows.cv/alyssab/resume.json
Last updated: 2026-04-13