Designing intuitive embedded protection experiences for airlines, OTAs, and entertainment brands.

Designed organic and paid social assets, affiliate / podcast landing pages, and in-app illustrations still in use today. Supported a pivotal brand evolution toward a warm, grounded, editorial visual identity that humanizes mental health care.​​​​​​​​​​​​​​​​

Co-founded a social community for women in SF with 11K+ members, producing in-person events in partnership with local businesses and major brands including Reformation, Madewell, and Nike. Designed full brand identity (logo, typography, visual system), scaling social following to 30K.

• Drove customer acquisition and engagement by designing user-friendly marketing touchpoints across EdTech mobile app & e-commerce website

• Designed referral program UI/UX, achieving a 52% signup-to-conversion rate

• Optimized email engagement through A/B tested content design