• Creating unique and memorable experiences that resonate with the Bay Area creative community (and anyone who labels themselves as creative or not) who are searching for deeper human connection in their surrounding community.

• Creating multimedia content that aligns with the safariiiCAMP brand and identity to enhance the overall social media presence.

• Crafting engaging and shareable content to boost presence on Instagram and Tiktok, gaining 300+ followers per month.

• Coordinating a team of 60 artists by managing their individual projects, handling administrative duties, delegating studio tasks, and maintaining organization.

Through Berkeley Innovation, I worked with a team of 3 other designers to solve Notability’s problem statement: how to increase the conversion of free + legacy user to premium subscribers. This was a UX research-focused project.

• We focused on implementing the human-centered design process and performing thorough research to provide Notability accurate research backed up by data and insights that aims to help them improve their subscription model.

• As a final deliverable, we created user personas, journey maps, feature suggestions, and an affinity map of all our insights (from secondary research, user interviews, usability tests, and card-sorting). We provided a great amount of research and insights for the Notability design team to refer to.

Being one of the first members of MEBA, I had a lot of experience and understanding of the logistics for the club. I partnered with the founder of the club to be Co-VPs together as the club gained members and grew rapidly. We worked together to oversee all the committees and ensure things were running smoothly.

• Managed and designed the MEBA website for companies and students to have easy access to.

• Created the private feedback form and helped members incase of any issues or internal problems.

• Organized and continued any unfinished work from busy committees (Nemr comedy show, socials, tabling, printing flyers, releasing information to the public).

Our main goal was to really spearhead this club even further into the public eye of UC Berkeley and make sure the club we started had an everlasting effect and kept running after we graduated. We have succeeded, as MEBA is flourishing with motivated individuals and formed a wonderful community for Middle Easterners at UC Berkeley.