We help architects and builders get instant regulatory analysis, cost estimates, and more.

Joined as our first employee and led product and UI/UX design efforts target real-life applications. Collaborating closely with the founder and the cross-functional teams to ship products 0-1. Participating in PMF and GTM strategies, both locally and overseas.

Achievements:

• Led product development from 0-1 for the Startup. AMA prepares users for professional communication through character-based AI personas and interview simulations. Grew team size from 2 to 14 people.

• Monetized & Repositioned AMA Interview: Launched in 4 global markets, scaled to 3,000+ users and $5.1K MRR in 4 months, converting 150+ paid users.

• Drove Growth: Increased WAU from 5% to 40% and 10× user base in 6 months through onboarding funnels and content loops; tracked KPIs via Supabase SQL.

• Improved Retention: Boosted user retention by 15% via prompt engineering, A/B tested notifications, and personalized AI Persona dialogues.

• Led 0-to-1 Launch: Shipped MVP with 1 AI Persona, iterated 16+ versions via TestFlight, scaled to 6 Personas using LLM fine-tuning, reaching 3,000+ users.

• Built Real-Time SOS Coaching: Led cross-functional team to ship voice-based AI coaching; improved repeat sessions by 30%, converted 2% to paid.

• Built AI Infra: Integrated OpenAI Whisper (ASR), WellSaid (TTS), and SQL backend to support real-time voice chat with content guardrails and partial RAG.

Focus:

Commercial Office Development, Life Sciences, and Education Design

Achievements:

• Pioneered a world major tech client's First net zero emissions campus, which saved $10M+ in electricity costs.

• Launched total $3M+ worth of Tesla Megapack battery product end-to-end (from concept to early construction).

• Led design, engineering, and cross-functional team of 9; Developed city-approved MVP design proposal.

• Ensured optimization of building and launch process, materials selection, product, design requirements (PRDs), and team communication, which saved $1M+ in contingency fees.

Achievements:

Redesigned 6 Cartier’s AR Try-on feature with multiple categories of products for the China Wechat Mini-program, resulting in 18% increase on click-on rate.

Responsibilities:

• Led a freelance team in enhancing Cartier's online shopping with Virtual Try-on features; conducted daily team meetings and periodic client reviews for project assessment.

• Designed 2 user journey maps to shape product strategy, drawing insights from research and client input for both launch and post-launch phases.

• Iterated on wireframes 10 times, using A/B testing to refine designs, and developed interactive hi-fi prototypes for stakeholder presentations.

• Communicated research findings, design concepts, and outcomes to clients, fostering team retrospectives for ongoing improvement and knowledge transfer.

I joined the BLT Studio as a full-time design staff for three weeks during the winter break internship.