Joined as our first employee and led product and UI/UX design efforts target real-life applications. Collaborating closely with the founder and the cross-functional teams to ship products 0-1. Participating in PMF and GTM strategies, both locally and overseas.
Achievements:
• Led product development from 0-1 for the Startup. AMA prepares users for professional communication through character-based AI personas and interview simulations. Grew team size from 2 to 14 people.
• Monetized & Repositioned AMA Interview: Launched in 4 global markets, scaled to 3,000+ users and $5.1K MRR in 4 months, converting 150+ paid users.
• Drove Growth: Increased WAU from 5% to 40% and 10× user base in 6 months through onboarding funnels and content loops; tracked KPIs via Supabase SQL.
• Improved Retention: Boosted user retention by 15% via prompt engineering, A/B tested notifications, and personalized AI Persona dialogues.
• Led 0-to-1 Launch: Shipped MVP with 1 AI Persona, iterated 16+ versions via TestFlight, scaled to 6 Personas using LLM fine-tuning, reaching 3,000+ users.
• Built Real-Time SOS Coaching: Led cross-functional team to ship voice-based AI coaching; improved repeat sessions by 30%, converted 2% to paid.
• Built AI Infra: Integrated OpenAI Whisper (ASR), WellSaid (TTS), and SQL backend to support real-time voice chat with content guardrails and partial RAG.