Lead concept development, writing, and video production for high-visibility brand storytelling, experiential marketing, and broadcast-scale campaigns across Ramp’s marketing ecosystem.

• Conceptualized and led creative ideation, writing, and video execution for a celebrity-driven experiential activation (“Brian Box Stunt”), generating 215M+ organic views across LinkedIn, Reddit, TikTok, Meta, and YouTube, with 10,000 in-person attendees.

• Writer, ideator, and producer for Ramp’s Super Bowl commercial and integrated campaign assets, including broadcast spots, social cutdowns, and promotional deliverables.

• Led development and production of promotional assets for Ramp’s Super Bowl tailgate activation, programming and booking talent, experiences, and run of show.

• Contributed to creative execution and video production for a large-scale public activation (“Funeral for the Penny”), supporting 12M organic UGC views, 9M earned-media impressions, and 2,000 live attendees.

• Own end-to-end video storytelling across brand moments, from concept and scripting through production, post-production, and launch strategy.

• Partner cross-functionally with Brand, Comms, Performance Marketing, Events, and executive leadership to align creative output with business and cultural impact.

Collaborator with top media organizations including NBC, BuzzFeed, Coca-Cola, Hearst, Tribeca Film Festival and more to produce high-quality video content that aligns with client goals and engages diverse audiences.

• Spearhead all production aspects for each project, including pitching concepts, scripting, location scouting, talent booking, shoot management, and video editing.

• Create and produce user-generated content (UGC) for brand social media accounts, film live panels, and manage all post-production needs including color correction and sound mixing.

Oversee in-house processes and day-to-day operations to ensure seamless execution of creative, operational, and strategic objectives for the Content team.

• Supports direction of the day-to-day management of studio resources, encompassing building facilities, stage, technology, and workplace amenities.

• Collaborates with cross-functional leads (Talent, Post, Cross-Platform) to implement best practices. Partners with internal stakeholders to provide creative production operations support, ensuring the successful delivery of projects while maintaining a high standard of creative excellence.

Impacted by Paramount Layoffs

Conceptualized, produced and edited video projects including on-air/off-air promotions, video installations, digital and interactive projects, and marketing/sales tapes for Paramount Global.

• Managed and oversaw all aspects of video projects - from pre to postproduction - by working closely with the client and maintaining internal communications with department project managers, animators, copywriters, and designers.

• Planned, executed and oversaw all aspects of productions, including scheduling, budgeting, crew management, location scouting, graphic design & animation, sound mixing, and QC of final assets.

• Proficient in a variety of video and audio AI tools, including Runway, Topaz Labs, and ChatGPT, utilized daily to enhance production quality and streamline workflows.