Designing physical/digital IoT experiences to help people make space for sleep.

Specialized in IDEO’s change transformation portfolio. Supported strategic engagements for clients, from technology leaders to civic organizations, to shift organizational culture and systemic structures. Led multi-disciplinary project teams and designed large scale research plans.

Clients: Google, Meta, Salesforce, Microsoft, Pivotal Ventures

Consulted VF’s largest brands, The North Face, Vans and Timberland on design, consumer and macro trend insights from the VF Global Innovation Center (GIC)

First staff hire of newly founded design insights team, supporting the successful introduction of strategic, ethnographic, qualitative design research practices into the organization. Socialized design thinking across the enterprise and in the C-suite through cross-divisional workshops and creative convening. Core member of a grass-roots trend council that drove future vision for various company initiatives.

Consulted medical device and pharmaceutical clients on full product development. Worked closely on multi-disciplinary teams of human factors engineers, industrial designers, interface designers and mechanical engineers.