# Amanda Amyx

> Design & Research @ Hatch • ex-IDEO, REI, VF Corporation

Location: San Francisco, California, United States
Profile: https://flows.cv/amandaamyx

Design-led leader driving strategic research and user experience design. Expert researcher skilled in surfacing compelling insights that inform and inspire better customer experiences. Intuitive, inclusive and collaborative partner who brings exciting provocations balanced with pragmatic nuance.

## Work Experience
### Senior Director, Design & Research @ Hatch
Jan 2021 – Present | San Francisco Bay Area
Designing physical/digital IoT experiences to help people make space for sleep.

### Senior Design Lead @ IDEO
Jan 2018 – Jan 2021 | San Francisco, California
Specialized in IDEO’s change transformation portfolio. Supported strategic engagements for clients, from technology leaders to civic organizations, to shift organizational culture and systemic structures. Led multi-disciplinary project teams and designed large scale research plans.

Clients: Google, Meta, Salesforce, Microsoft, Pivotal Ventures

### Innovation Insights Manager @ VF Corporation
Jan 2017 – Jan 2018 | San Francisco Bay Area
Consulted VF’s largest brands, The North Face, Vans and Timberland on design, consumer and macro trend insights from the VF Global Innovation Center (GIC)

### Senior Design Researcher @ REI
Jan 2014 – Jan 2017 | Greater Seattle Area
First staff hire of newly founded design insights team, supporting the successful introduction of strategic, ethnographic, qualitative design research practices into the organization. Socialized design thinking across the enterprise and in the C-suite through cross-divisional workshops and creative convening. Core member of a grass-roots trend council that drove future vision for various company initiatives.

### Human Factors Researcher @ Insight Product Development
Jan 2012 – Jan 2014 | Chicago, IL
Consulted medical device and pharmaceutical clients on full product development. Worked closely on multi-disciplinary teams of human factors engineers, industrial designers, interface designers and mechanical engineers.

### Product Development Coordinator @ Kohl's
Jan 2011 – Jan 2012 | Greater Milwaukee Area
Product management for active exclusive brands Tony Hawk and Hang Ten. Collaborated between design (Quiksilver), merchandising and manufacturing vendors.

### Industrial Design Research Intern @ Trek Bicycle
Jan 2010 – Jan 2010 | Waterloo, WI
Design researcher embedded within the industrial design team. Conducted ethnographic study of recreational cyclists over a 450 mile bike tour across Iowa.


## Education
### Double major: BBA Marketing in Psychology
University of Wisconsin-Madison

### Study Abroad in International Marketing
ESCI-UPF

### Certificate
d.MBA

### Continuing Education
School of Visual Concepts


## Contact & Social
- LinkedIn: https://linkedin.com/in/amandaamyx

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Source: https://flows.cv/amandaamyx
JSON Resume: https://flows.cv/amandaamyx/resume.json
Last updated: 2026-04-05