# Amanda Assing > Global Brand & Design Leader | Visionary Executive Creative Producer | Expertise in Creative Operations, Brand & Product Innovation Location: San Francisco Bay Area, United States Profile: https://flows.cv/amandaassing Brand & Creative Leader, turning early stage concepts into storied brands. She's met some amazing designers, engineers, marketers, and agencies along the way. 15+ years scaling brands and products globally, developing creative strategy, architecting program frameworks, managing resources, budgets, processes, and production workflows. Building successful product, creative, and brand initiatives from 0-1, from concept-to-ship. From startups to exits. Leading teams from 3-30ppl through execution and optimized workflows. Bringing visibility and streamlined organization to produce best in class. Setting up teams up for long-term growth and success. Expertise in brand, design, and product operations: from development to production to GTM launch; AI & emerging tech frameworks; brand & creative strategy; storytelling through multi-mediums/product lens; team management; agency management. Partnering with founders & design-forward leaders, innovative tech companies, creative agencies, startups, legacy B2B, and non-profits. Passionate about storytelling, and building beautiful creative, design, products, and experiences. Results & Awards: - Generated $10MM+ ARR by architecting brand programs (0-1) for tech and product B2B. - Launched global products with stakeholders, resulting in 35% revenue growth. - Increased sales funnel by 230%, by leading strategy & operations, - Awwwards award, digital design. - Clio award for tech rebrand & campaign, Saas. ## Work Experience ### Executive Creative Producer | Design, Product, GTM @ Intuit Jan 2025 – Present | San Francisco Bay Area ### Head of Creative | Executive Producer | Brand, Product, Experiences @ yourgoodgood studio Jan 2024 – Present | San Francisco Bay Area Founded Your Good Good, an independent creative studio dedicated to helping brands scale with purpose. Currently consulting with brands on experiences, AI creative strategy, and storytelling. Available for freelance, fractional leadership, consulting, and experiential projects. ### Global Creative Producer & Brand Operations | Brand + Product @ CloudKitchens Jan 2022 – Jan 2024 | San Francisco Bay Area Led global creative operations, creative process, and scalable production systems for 22+ markets supporting global expansion across 20+ markets across USA/CAN, EMEA, LATAM, APAC. Overseeing day-to-day in-house agency operations and external agency partnerships, successfully achieving company-wide business and revenue goals. Performance-based creative, brand storytelling, multi-medium production. ### Founding Creative Producer & Operations | Brand + Product @ CloudKitchens Jan 2021 – Jan 2022 | San Francisco Bay Area 1st Creative Producer hire. Built scalable Brand and Creative Ops systems to support the company's global expansion across 10+ markets across USA/CAN, APAC, LATAM, EMEA. Spearheading operations, leading creative teams, building creative stories, executing brand initiatives. Leading multi-disciplinary designers through brand, design, creative campaigns, and GTM workflows. Partnering with Product, Engineering, Marketing, and cross-functional teams - aligning creative vision and deliverables, successfully achieving company-wide business goals. ### Executive Creative Producer | Brand and Design @ Born & Bred Jan 2019 – Jan 2021 | San Francisco, California Awards - Adweek's fastest growing agency, 2021. - Clio award for wellness Saas brand, 2021. - Awwwards.com, Notable Best Website 2022. Managed a multi-disciplinary team of designers, creatives, producers, copywriters, editors to produce award-winning brand & marketing campaigns across web, ux/ui, digital, print, packaging, product, film, and photography. Developed and led comprehensive end-to-end programs and project roadmaps, collaborating with founders, executives, CMOs, and agency partners. ### Lead Creative Producer, Brand | Sr. Director Accounts @ Born & Bred Jan 2019 – Jan 2020 | San Francisco Bay Area ### Design Services | Client Account Manager @ One Workplace Jan 2018 – Jan 2019 | San Francisco Bay Area At the intersection of research & design. We design spaces that inspire and transform. Award-winning commercial design studio & Steelcase distributer, One Workplace doesn’t just create spaces, we put them to work. We don’t measure them in square feet, but by the possibilities they create. From a better way to express your culture, to a better way to work, and to learn - the possibilities are endless. Commercial, Tech, Corporate, Healthcare, Education. Clients include: Google, Salesforce, Stripe, Uber, Stripe, One Medical, Autodesk, more. ### international marketing | executive administrator (contract) @ Ancestry Jan 2017 – Jan 2018 | San Francisco Bay Area Ancestry is the global leader in family history and consumer genomics, harnessing a powerful combination of information, science, and technology. Ancestry offers a suite of family history products and services including AncestryDNA, Archives, ProGenealogists, Newspapers.com and Fold3. ### studio director | executive administration (contract) @ The Archery | Creative Production Studio Jan 2016 – Jan 2017 | San Francisco Bay Area For producers, entrepreneurs, creatives, and community-makers. Listed as one of the top design-inspired co-working studios in San Francisco, The Archery is a private membership-based space that caters to some of the most forward thinkers in art, technology, and design. From startups to Fortune 500 companies, The Archery provides rentable-space for like-minded leaders to create, collaborate, and produce. Members & Fans include: Facebook, Instagram, Google, IDEO, YSL Gantri, Futurewei, NIO, A2E, Creative Mornings ...more! ### digital and editorial producer | PBK marketing (contract) @ Pottery Barn Kids Jan 2015 – Jan 2015 | San Francisco, California Williams-Sonoma, Inc. is a multi-channel specialty retailer of high quality products for the home. Brands Include: William Sonoma Pottery Barn, Pottery Barn Kids, PBTeen, West Elm, Rejuvenation and Mark and Graham. ### executive assistant to founders @ Juniper Park \ TBWA Jan 2010 – Jan 2015 | Toronto, On At Juniper Park, we use the power of disruption to build amazing brands. Our strategy is razor sharp and our creative is award winning. We provide our clients with brand and communication strategies. And we are the masters of many disciplines, including digital, social, brand design and advertising. Smart people come to play and do a serious amount of brilliant work. ## Education ### AI Business Strategies and Applications University of California, Berkeley, Haas School of Business Jan 2024 – Jan 2024 ### Design Thinking in Design IDEO Jan 2018 – Jan 2018 ### Design in Digital Communication and Media Art Institute of Design Jan 2008 – Jan 2010 ### Fine Arts University of Western Ontario Jan 2001 – Jan 2004 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/amandaassing - Website: amandaassing.com --- Source: https://flows.cv/amandaassing JSON Resume: https://flows.cv/amandaassing/resume.json Last updated: 2026-04-07