Etherfirma is a consultancy specializing in product and technology development around social media, e-commerce and consumer internet serving the needs of forward-thinking Fortune 5000 clients.

Email marketing project management as technical project management contractor embedded within Marcom. Drives end-to-end delivery of Apple's consumer-facing product emails, from inception through to delivery. Works in partnership with teams to align project interests with management expectations. Guides project teams (Design, Development, Engineering, and QA), by planning and coordinating activities to ensure technical solutions are implemented in a timely manner and goals and objectives are met. Develops and reviews project scopes, considering resources and technological constraints with consideration to business impacts and identified risks. Creates and executes project plans and roadmaps, revising to meet changing requirements.

Hired to produce Product Launch Emails for Marcom and took on challenge to establish project standards and processes for development and production from the ground up.

Created and documented Marcom's first-ever Email Development Process - from "brief to blast”, driving improved clarity, quality, and productivity with new process standardization, which was officially adopted by Marcom. Continues to work on refining and evangelizing the process and trains all new hires on team as designated expert.

Drives cross-team collaboration with developers, project managers, and tools engineers, clarifying and communicating project objectives and success criteria, relaying questions/bugs/concerns of developers, and attending project backlog meetings to ensure issues are resolved.

Provided key strategic program and project management leadership to develop a new community portal (v1). Managed team of four (4) and all communication/coordination between internal groups, including Engineering, Sales, Marketing, and Customer Succes. Collaborated with external groups such as Salesforce and OKTA to achieve full and compliant site integration.

• Developed brand-new community portal incorporating Cloud and Big Data integration software to provide customers with accurate, easy-to-access data and communications. Utilized Scrum processes and oversaw all requirements gathering, content collection and organization, design, development, testing, and implementation. Created and executed strategies around growing web traffic and managing technology to support new site.

Responsible for managing scope, schedule, budgets, staffing, risks, and dependencies for all clients and efforts operating out of the agency's 20-person San Francisco office. Instrumental in creation of internal project process and building of teams, leading to the successful delivery of independent campaign launches for Motorola phones and watches. Contributed creative talent and project expertise to deliver full-scope project management, including photoshoot oversight, project plans, and resources.

• Directly instrumental in successful project management and launch of Motorola products, leading team of 12 designers and four (4) program manager direct reports through complex execution that involved extensive client communication and interaction, as well as broad resourcing.

• Managed development and execution of VMware marketing campaigns requiring sales tool development for client teams, including creating training and development programs, materials for sales support and brand interest, and galvanizing 300+ sales professionals to maximize results in support of new technologies.

• Led production of a portion of Genentech's intranet capabilities, incorporating data management and organizational opportunities through 100 pages of code.

• Led four (4) independent Amobee projects supporting website development, video messaging, company brand activation, and company messaging strategy.

Oversaw marketing production for entertainment "Internet of Fandom" platform that engaged video, photos, ads, and games as a Wikipedia subsidiary encouraging public publications. Drove initial briefing, identified needs and logistics considerations, and customized project plans and resources with clear communication of timelines and project scope.

• Collaborated with internal/external agencies, sales teams, and support staff to execute marketing programs, track performance, and ensure sufficient resources for comprehensive project delivery.

• Monitored project pipeline to secure critical assets and resources, and approved timeframe, scope, and internal resources through Agile methodologies and clear direction of the product development team.