# Amanda Lam

> Product Experience | F&B - Wellness - Sustainability

Location: San Jose, California, United States
Profile: https://flows.cv/amandalam

Hi there! 👋

I’m an F&B marketing specialist with a background in design, HCI, and all things delicious based in California 🧠🎨🌱

I apply marketing strategies through understanding how networks in our mind appeal to links that evoke noteworthy and impactful memories. I thrive at the intersection of strategy, creativity, and user experience by blending human-centered thinking with real-world insight. Driven by a passion for great experiences, I bring a little extra flavor to every project, both online and at the table!

Connect with me! ✨

## Work Experience
### Field Marketing Manager @ KACE Tea
Jan 2026 – Present

### SF/Bay Area Account Manager @ KACE Tea
Jan 2025 – Jan 2025

### Area Field Marketing Lead - Bay Area @ KACE Tea
Jan 2025 – Jan 2025 | San Francisco Bay Area
Reimaging fruit teas as a shelf staple within the San Francisco Bay Area communities

### Marketing Director @ Project by Project (PbP)
Jan 2025 – Jan 2026 | San Francisco Bay Area

### Graphic Designer @ Project by Project (PbP)
Jan 2024 – Jan 2024 | San Francisco Bay Area

### Shift Manager @ Boba Guys
Jan 2021 – Jan 2025 | Palo Alto, California, United States
-Manage and ensure that team members understand business goals and expectations to produce quality, consistency, and efficiency across all products
-Prioritize guest satisfaction by educating, recommending, and resolving guest inquiries 
-Responsible for opening/closing store properly by adhering to cleanliness and safety standards
-Performing administrative tasks such as updating product inventory on Square, assigning team member's breaks, handling cash count and transactions, confronting team member behaviors, etc. 
-Meticulously delegating tasks across team members to provide an efficient work system
-Providing a positive and safe work environment for team members

### Product Experience Analyst (Sensory) via Curion @ Impossible Foods
Jan 2023 – Jan 2024
-Evaluated and discerned nuanced flavors, textures, aromas, and appearances in food and beverage products
-Contributed insights to scientists through articulating quality control processes and meticulous sensory analysis
-Strong communication skills ensuring precision, accuracy, and detailed descriptions to enhance product development and quality assurance
-Avid RedJade Sensory Software User

### Creative Marketing + Promoter @The Good Stvff @ Temple SF
Jan 2022 – Jan 2023 | San Francisco Bay Area
-Developed creative concepts and unique marketing ideas for promotional materials that drove engagement towards our target audience
-Designed and executed marketing strategies to boost brand visibility across social media platforms 
-Created compelling graphics for promotional content to improve brand awareness and generate leads 
-Built and maintained strong relationships with media, influencers, and partners to enhance brand reputation and introduce promotional opportunities
-Collaborated with cross-functional teams to align efforts with overall business objectives and ensure cohesive branding

### Campus Brand Ambassador @ Zola
Jan 2019 – Jan 2020 | UCSD
-Developed and executed marketing campaign strategies to increase product sales on campus markets
-Engaged with customers through product demonstration through field marketing and social media
-Curated intriguing social media assets and content for stronger community engagement

### Student Ambassador @ Adobe
Jan 2018 – Jan 2020
From managing project workshops to representing Adobe's brand through sponsoring student orgs, Adobe has made its presence on UCSD's campus as a major platform for students to operate on their creativity. From streamlining marketing campaigns and using social media outlets to spread awareness of Adobe's applications, Adobe's subscriptions increased from students' interests in utilizing the software's unique and diverse programs to create content.

### SweeTARTS Brand Ambassador @ Nestlé
Jan 2018 – Jan 2018 | San Diego
SweeTARTS works to sprinkle fun and nostalgia into every bite of their sweet and tangy candies. With a committed promise for their passion in candy-making, the 2018 release of their newest products made its way to UCSD with the soft and chewy Strawberry Ropes. From field marketing to managing the school's biggest event of the year, SweeTARTS' presence on campus was a huge buzz

### WayUp Campus Brand Manager @ WayUp
Jan 2018 – Jan 2018
Managed general student ambassadors progress in promoting WayUp's mission to help college students with their career pursuits. From landing dream internships to pivoting careers, WayUp aimed to set up students of any background for success in any direction

### Brand Ambassador @ Sand Cloud
Jan 2017 – Jan 2018
Sand Cloud's mission was to create awareness about protecting and conserving marine life . Sand Cloud has teamed up with a few nonprofit organizations to help preserve and restore our beaches, and donates 10% of the net profits towards these charitable companies.


## Education
### Bachelor's of Science in Cognitive Science with Specialization in Design and Interaction
UC San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/amandahuynhlam

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Source: https://flows.cv/amandalam
JSON Resume: https://flows.cv/amandalam/resume.json
Last updated: 2026-04-08