As part of the Creative Technology Group (CTG) at Capital One, I worked on a wide variety of projects using a number of different technologies (animation, AR, capacitive ink, data visualization, etc.). Because the CTG team functions as a consultancy model, I had the opportunity to develop and pitch a number of project ideas to different stakeholders across the company.
I also led design for a capacitive ink project involving financial superheroes. We mapped people’s financial personas to a comic theme by using four posters with different financial themes: strengths (superheroes), weaknesses (villains), struggles (current battles), and goals (quests). The capacitive ink posters were connected to a tablet experience using bluetooth, which allowed us to collect people’s poster selections and send them their own custom financial comic book. The experience rolled out nationwide to the Capital One Cafés at the beginning of 2018.