# Amanda Legge > Design Director at Nubank Location: San Francisco, California, United States Profile: https://flows.cv/amandalegge www.amandalegge.me ## Work Experience ### Design Director @ Nubank Jan 2021 – Present ### Sr. Design Manager @ Nubank Jan 2019 – Jan 2021 ### Creative Director & Co-founder @ The San Franciscan Jan 2018 – Present | San Francisco Bay Area The San Franciscan is a fiercely independent magazine that celebrates the diverse subcultures of San Francisco and the Bay Area through humor and criticism, but always with utmost sincerity and pride. https://thesanfranciscanmagazine.com/ ### Head of Creative Technology @ Capital One Jan 2018 – Jan 2019 | San Francisco Bay Area The Creative Technology team works on a wide variety of projects that help bridge the gap between the physical and digital worlds in the Capital One Café space. Our innovation pipeline included a real-time interactive animated character to help kids have conversations about money, capacitive ink posters to map people's financial personas to superpowers, and an Augmented Reality experience to teach people about credit. ### Principal Experience Designer @ Capital One Jan 2017 – Jan 2018 As part of the Creative Technology Group (CTG) at Capital One, I worked on a wide variety of projects using a number of different technologies (animation, AR, capacitive ink, data visualization, etc.). Because the CTG team functions as a consultancy model, I had the opportunity to develop and pitch a number of project ideas to different stakeholders across the company. I also led design for a capacitive ink project involving financial superheroes. We mapped people’s financial personas to a comic theme by using four posters with different financial themes: strengths (superheroes), weaknesses (villains), struggles (current battles), and goals (quests). The capacitive ink posters were connected to a tablet experience using bluetooth, which allowed us to collect people’s poster selections and send them their own custom financial comic book. The experience rolled out nationwide to the Capital One Cafés at the beginning of 2018. ### Principal Product Designer @ Capital One Jan 2016 – Jan 2017 I was the lead designer on “Money”, an app that synced up to Capital One 360 Kids Savings accounts. The app, which was built for both iOS and Android, aimed to teach good financial habits to adolescents, while also streamlining the money management process between parents and their kids. Through the app, parents could oversee their kids’ accounts right from their phone. Parents could send money to their kids instantly and also schedule regular allowance payments for them. In addition, parents could initiate financial challenges for their kids to help establish good money habits. Kids had their own personal log-in credentials, so they could view their spending habits, request money from parents, and compete in financial challenges. As the lead designer, I was involved in all stages of the design process. I conducted research with both kids and parents, helped define minimum viable product features, created initial and final wireframe iterations for the app, helped guide the visual design standards, and worked closely with developers to set up an effective hand-off process of final design work and assets. ### Sr. Product Designer @ Capital One Jan 2014 – Jan 2016 As a member of the small business banking team at Capital One, I was involved in every step of the design process. This included research (in-field observations, empathy research, personas, feature set definition, user-testing, etc.), prototyping (explorative ideation, wireframes, animations, etc.), and production design (visual design, asset creation, etc.). The majority of my efforts focused on designing and implementing the Spark Business mobile app on both Android and iOS, but I also contributed to early UX design decisions on the Spark Pay mobile apps. ### User Experience Designer/Researcher @ EPFL (École polytechnique fédérale de Lausanne) Jan 2011 – Jan 2012 | EPFL, Lausanne, Switzerland The CRAFT Lab (now called CHILI), which is located on the EPFL campus in Lausanne, Switzerland, is dedicated to designing and improving learning technologies both in and outside of the classroom. Here, in collaboration with two PhD students, I worked on two separate projects involving tangible tabletops to support reflection and classroom orchestration and paper interfaces to teach geometry education, respectively. More specifically, I helped conduct in-situ classroom studies involving these technologies, and later contributed to the user-centered re-design process, citing the observed user difficulties with the interfaces. ### Technical Project Manager @ Qualcomm Institute - UCSD Division of Calit2 Jan 2011 – Jan 2011 | CALIT2, UCSD, California Calit2, which is part of the UCSD campus, is dedicated to bringing multi-disciplinary teams together for applied research, development, and deployment of prototyped solutions. As a technical project manager at Calit2, I was able to apply my interest in technology to the health field. More specifically, I organized a physical activity study involving 40 participants in which the participants were required to wear a GPS, an accelerometer, and, more importantly, a Vicon Revue camera, for 3-5 days. The Vicon Revue, which is a small device worn around the neck, takes pictures consistently throughout the day from a first-person point of view. These pictures are more reliable than diaries and provide a context of activities. Our group published an article in the American Journal of Preventive Medicine on the reliability of the Vicon Revue in detecting sedentary activity as compared to accelerometer benchmarks. Later, the team planned to use the same Vicon Revue data to assess nutritional habits including distracted eating (i.e. eating while watching TV). ### Human Computer Interaction Designer @ University of California San Diego Jan 2010 – Jan 2011 | UCSD, California As a designer for the Human Computer Interaction Lab on the UCSD campus, I had the opportunity to work with digital pens, paper interfaces, multi-touch tabletops, and real-time, multi-modal, analysis software. In addition to conducting studies using digital pen software, I was also in charge of developing explanatory videos about the laboratory technologies including HIPerPaper, ChronoViz, and Multitouch Tabletop Displays. ## Education ### Master's degree in Cognitive Neuroscience Universidad de Granada Jan 2012 – Jan 2013 ### Bachelor's degree in Cognitive Science UC San Diego Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/amanda-legge-74088278 - Portfolio: http://amandalegge.me - Dribbble: http://dribbble.com/amandalegge --- Source: https://flows.cv/amandalegge JSON Resume: https://flows.cv/amandalegge/resume.json Last updated: 2026-03-25