Lead the Experience Design for Arise Energy, the first online commercial energy marketplace.

• Instituted qualitative research practices and identified quantitative research opportunities to enhance user insights.

• Initiated a Design System modernization strategy that uses Figma Variables to streamline design processes and improve user engagement.

• Create end-to-end customer experiences aimed at increasing conversion rates, including interactive data visualizations, technical and creative copy, branding development and other visual assets.

Supported and enabled designers to grow professionally and deliver high-quality, user-centered work. Communicated strategically and clearly in order to guide and develop collaborative teams, and shape scalable practices that elevate design quality and product performance.

Provided creative direction and qualitative UX research guidance for a Zillow-like interactive, map-based land investment product, powered by data science models to surface farmland value insights. This feature is the top unique visitor experience and traffic generator for FBN.

Shaped design team culture of collaboration, innovation and continuous improvement by introducing a recurring co-design forum for idea-sharing and to enhance design efficiency; developing a repeatable framework for team participation in a regular staff meetings, and initiating and facilitating regular retrospectives.

Coached team members to develop a design planning and tracking system to improve clarity on deliverables and facilitate smoother transitions from product to design to engineering.

Designed end-to-end experiences for additional products, including:

A B2B map-based insurance quoting product with interactive data visualizations and real-time calculations.

A B2C e-commerce platform for agricultural supplies.

End-to-end features design and research for Ag-Fintech and Agricultural Insurance platform.

Designed end-to-end experience for a Data Science driven, insurance policy quoting tool that surfaced indemnity probabilities and historical indemnities with interactive data visualizations.

Led UX Research and design that resulted in 85% reduction in time to prepare a quote, increasing opportunity for renewed and new policies.

Responsible for end-to-end flow for an Operating Loan application, which is one of the top revenue-generating features.

Designed AI-Powered Interactive Data Visualization experiences, that leveraged Natural Language Processing and Computer Vision to deliver insights on Customer Sentiment, Intent and Behaviors for UserTesting’s B2B video-based research platform. Managed one intern for summer internship program. Led team development and implementation of Data Visualization color palette to Design System and established foundational personalization design patterns.

Patent Issued for Analytic Interactive Visualization System and Method

Productized Visualizations: Sankey Diagram Interactive Path Flow - a popular feature, Interactive Click Map, Interactive Bubble Diagram

Mentorship program, coaching junior designers

Founding Product and Brand Designer for B2B video-based research platform that leveraged AI, Natural Language Processing to surface insights to UX Researchers, Designers and Product Teams.

Designed end-to-end workflows for video player and transcript analysis tools.

Developed brand identity, brand voice and tone, and content design, including motion graphics, pitch decks and product tutorials.

Designed and oversaw the contractor implementation of Truthlab’s marketing website.