# Amanda Morgan > Elevating Product Design teams through creative direction, strategic collaboration, communication & innovation. Location: San Mateo, California, United States Profile: https://flows.cv/amandamorgan As a Product Design Leader, I focus on building relationships, frameworks, and cultures that empower designers to do their best work and grow professionally. I've developed systems for actionable retrospectives, evolved forums that foster cross-functional collaboration, and provided creative direction for human-centered features that are among the top company lead generators. My background spans B2B SaaS and B2C e-commerce product design, specializing in machine learning design, interactive data visualization, and end-to-end task- and conversion-centric user flows. I was proud to be an early employee at Truthlab Technologies, later acquired by UserTesting, where I contributed to innovation initiatives and data-driven design projects. Our team was awarded a patent for our interactive path flows visualization, now one of UserTesting's most popular features. I thrive on high-performing, collaborative teams and am passionate about telling the story of our collective efforts to move both user-centered projects and business objectives forward. Colleagues know me as a collaborative partner who brings clarity to ambiguity to drive results like increased engagement and conversion. Outside of work, I’m an avid runner (currently training for my 9th marathon), a hiker, and a community volunteer. I'm currently seeking new opportunities in Product Design Leadership — ideally in player-coach roles — where I can help shape an organization's design culture while continuing to grow and mentor. I love learning, sharing knowledge, and connecting — feel free to reach out! ## Work Experience ### Lead Designer, Engagement @ Arise Energy Jan 2025 – Present Lead the Experience Design for Arise Energy, the first online commercial energy marketplace. • Instituted qualitative research practices and identified quantitative research opportunities to enhance user insights. • Initiated a Design System modernization strategy that uses Figma Variables to streamline design processes and improve user engagement. • Create end-to-end customer experiences aimed at increasing conversion rates, including interactive data visualizations, technical and creative copy, branding development and other visual assets. ### Product Design Manager @ Farmer's Business Network, Inc. Jan 2022 – Jan 2025 | San Francisco Bay Area Supported and enabled designers to grow professionally and deliver high-quality, user-centered work. Communicated strategically and clearly in order to guide and develop collaborative teams, and shape scalable practices that elevate design quality and product performance. Provided creative direction and qualitative UX research guidance for a Zillow-like interactive, map-based land investment product, powered by data science models to surface farmland value insights. This feature is the top unique visitor experience and traffic generator for FBN. Shaped design team culture of collaboration, innovation and continuous improvement by introducing a recurring co-design forum for idea-sharing and to enhance design efficiency; developing a repeatable framework for team participation in a regular staff meetings, and initiating and facilitating regular retrospectives. Coached team members to develop a design planning and tracking system to improve clarity on deliverables and facilitate smoother transitions from product to design to engineering. Designed end-to-end experiences for additional products, including: A B2B map-based insurance quoting product with interactive data visualizations and real-time calculations. A B2C e-commerce platform for agricultural supplies. ### Senior Product Designer @ Farmer's Business Network, Inc. Jan 2021 – Jan 2022 | San Carlos, California, United States End-to-end features design and research for Ag-Fintech and Agricultural Insurance platform. Designed end-to-end experience for a Data Science driven, insurance policy quoting tool that surfaced indemnity probabilities and historical indemnities with interactive data visualizations. Led UX Research and design that resulted in 85% reduction in time to prepare a quote, increasing opportunity for renewed and new policies. Responsible for end-to-end flow for an Operating Loan application, which is one of the top revenue-generating features. ### Senior Product Designer @ UserTesting Jan 2019 – Jan 2021 | San Francisco Bay Area Designed AI-Powered Interactive Data Visualization experiences, that leveraged Natural Language Processing and Computer Vision to deliver insights on Customer Sentiment, Intent and Behaviors for UserTesting’s B2B video-based research platform. Managed one intern for summer internship program. Led team development and implementation of Data Visualization color palette to Design System and established foundational personalization design patterns. Patent Issued for Analytic Interactive Visualization System and Method Productized Visualizations: Sankey Diagram Interactive Path Flow - a popular feature, Interactive Click Map, Interactive Bubble Diagram Mentorship program, coaching junior designers ### UI Designer for B2B Product & Responsive Web @ Truthlab Technologies (Acquired by UserTesting) Jan 2017 – Jan 2019 | San Mateo, CA Founding Product and Brand Designer for B2B video-based research platform that leveraged AI, Natural Language Processing to surface insights to UX Researchers, Designers and Product Teams. Designed end-to-end workflows for video player and transcript analysis tools. Developed brand identity, brand voice and tone, and content design, including motion graphics, pitch decks and product tutorials. Designed and oversaw the contractor implementation of Truthlab’s marketing website. ### UX | UI | Interaction | Brand Designer @ Ground Up Media Jan 2012 – Jan 2017 | San Mateo, California Secure and execute web and new media projects including user experience and user interface design, data visualization, motion graphics, identity design, and Responsive Website Design, development, testing and launch using a Drupal platform. ### Information, Data Visualization & Graphic Designer @ Outset Medical, Inc. Jan 2016 – Jan 2017 ### B2B Web & Graphic Designer @ Talend Jan 2015 – Jan 2015 ### Project Manager @ Farallon Brands Jan 2010 – Jan 2013 | South San Francisco Under supervision of the Director of Operations and Chief Executive Officer (CEO), responsible for website project management, development, and evaluation; human resources responsibilities; IT and facilities monitoring; and formerly responsible for book-keeping duties. ### Program Manager @ Human Services Management Corporation Jan 2003 – Jan 2010 | San Francisco, California, United States Under supervision of the VP of Operations, ensured integrity and proper execution of a $40 million APP contract. Directed quality assurance, policy and procedure development, training and proprietary software development affecting over 60 employees across seven regional offices and managed three to seven direct reports. ## Education ### Master of Fine Arts (MFA) in Web Design & New Media Academy of Art University ### BA in Political Science & Spanish Western Washington University ### Spanish Language and Literature Universidad Complutense de Madrid ## Contact & Social - LinkedIn: https://linkedin.com/in/morganamanda - Website: https://amanda-morgan.com --- Source: https://flows.cv/amandamorgan JSON Resume: https://flows.cv/amandamorgan/resume.json Last updated: 2026-04-05