# Amanda Phail > Software Engineer at Branding Brand | React | Next.js | Typescript Location: Brooklyn, New York, United States Profile: https://flows.cv/amandaphail As a dedicated Frontend Engineer with 4 years experience, I bring a robust skill set in React, JavaScript, TypeScript, Next.js, Stencil.js, CSS, SCSS, and HTML. Specializing in API integration, responsive design, state management, I am committed to delivering user-centric web applications. My expertise extends to ensuring web accessibility, implementing analytics solutions, and utilizing Contentful for efficient content management. I thrive in collaborative environments and am eager to bring my skills to impactful web development initiatives. ## Work Experience ### Software Engineer @ Branding Brand Jan 2024 – Present ### Software Developer II @ Branding Brand Jan 2021 – Jan 2024 - Applied Agile & Trunk-Based Development: Successfully delivered projects while working on the Global Navigation, Store Locator, and CMS teams at CVS, collaborating and planning closely with Design, QA Engineers, and Project Managers, as well as peer reviewing and peer programming with fellow engineers. - Implemented App Download Modal: Developed a high-visibility component to drive mobile web traffic to the CVS app, yielding a 150% increase in traffic to the app within a week of release. Integrated with Contentful, ensuring attention to detail to design, analytics requirements, and accessibility compliance. - Optimized Contentful Data for Mobile Menu Feature Redesign: Parsed and manipulated existing Contentful data to support the development of a revised mobile menu feature, ensuring data integration with a popular links menu, while maintaining functionality with existing features without disruption. - Led integration from Legacy Code to Next.js Codebase: Led the transition into CVS’s Next.js Blocks framework, quickly learning to utilize Tanstack Query to integrate new APIs from I90 system, improving functionality and performance, as well as documenting processes. - Implemented redesign of ExtraCare, Pharmacy, and Health Services Components: Collaborated with design team and led the redesign and implementation of the Hero section components, integrating new designs while preserving legacy functionality, and managing responsive design and component versioning. - Refactored Store Locator Component: Decoupled and modularized a monolithic store search component, enhancing reusability, maintainability, and scalability to support agile development practices. - Resolved Production Bug with Contentful Integration: Diagnosed and debugged a production issue by parsing the Contentful API response to remove unpublished objects giving non-resolvable errors, ensuring smooth screen rendering and preventing disruption of user access. ### Software Engineer Fellow @ General Assembly Jan 2021 – Jan 2021 | New York City Metropolitan Area Three month immersive program dedicated to full stack programming languages, systems and frameworks, as well as learning skills and how to troubleshoot complex problems, fix bugs, and write creative solutions. Projects: SkateBored: Using NYC Data API, this application catalogs the Skate Parks in NYC and allows the user to find skate parks by location and its features. Experience a Memory: React application using Google Maps "Embed a map" feature creates a communal memoir where users can post their memories. The Gallery: Using React and Ruby on Rails as tools, users create a blueprint for a gallery wall using their own images, giving them a visual guidance to install one in their homes. ### Travel Consultant @ Liberty Travel Jan 2018 – Jan 2020 | White Plains, New York Built travel itineraries by breaking down end goals into smaller tasks, managing restrictions, and collaborating with team, while managing client expectations Consistently participate in training to learn new material applicable to our every day work ### Assistant Manager @ Zumiez Jan 2017 – Jan 2018 • Manage store and employees to prevent loss and push sales • Maintain availability schedule, complete register counts, merchandise counts, daily agenda and schedule • Efficiently multitask while managing sudden deadlines and changing priorities • Execute minor bookkeeping by updating timecards, correcting payment variances, aligning bank receipts and variances on respective deposits, calculate nightly deposit and record deposit slip • Train, evaluate and guide sales associates to improve their performance ### Shipment Manager @ Hot Topic Jan 2017 – Jan 2017 • Condense and censor shipment, display newest items to fit store’s aesthetic layout • Manage incoming and outgoing shipment and web orders • Organize stockroom for easy access to products, creating a safe work environment • Communicate between varying levels of management for ordering new materials, receiving instruction about release of products, and loss prevention topics • Oversee accurate and timely signage, promotions, and markdowns • Manage team of sales associates on various tasks when applicable • Post new products to store Instagram ### Sales Associate @ Hot Topic Jan 2016 – Jan 2017 • Greet customers, conduct cashier transactions during peak hours, upsell products, drive promotions • Double count and log deposit bags during opening and closing procedures • Work as a team as well as independently on special projects such as markdowns, visual merchandising, logging inventory, creating transfer boxes • Assist shipment manager during holiday season ## Education ### Certificate of Completion in Software Engineering Immersive General Assembly ### Bachelor of Arts (B.A.) in New Media Purchase College, SUNY ### Preston High School ## Contact & Social - LinkedIn: https://linkedin.com/in/amandaphail - Website: https://amanda-phail.netlify.app/ --- Source: https://flows.cv/amandaphail JSON Resume: https://flows.cv/amandaphail/resume.json Last updated: 2026-04-05