Led end-to-end product design initiatives focused on growth, marketplace optimization, and monetization within a two-sided platform.

Spearheaded a full onboarding redesign, increasing activation by +46% and reducing time to first booking by –25% through streamlined flows, clearer value communication, and iterative experimentation.

Drove marketplace and monetization improvements — including NCC accept/decline enhancements — resulting in +12% booking completion and +16% client monetization.

Partnered cross-functionally with Product, Engineering, and Data to define strategy, prioritize high-impact opportunities, and run experiments that delivered measurable gains in conversion and retention.

Integrated AI into design workflows to accelerate research synthesis, concept generation, and iteration cycles while maintaining a high bar for craft, usability, and human-centered judgment.

Owned end-to-end design for core marketplace and growth experiences, including New Client Connection (Accept/Decline), Payments, and Onboarding.

Led strategy and execution for New Client Connection (Accept/Decline), driving +12% in client monetization through clearer decision architecture, improved system feedback, and streamlined flows.

Designed and optimized Payments and Onboarding experiences, improving activation, trust, and booking velocity across the marketplace.

Drove measurable product outcomes through usability testing, insight synthesis, and rapid iterative prototyping — translating research into high-confidence design decisions.

Strengthened cross-functional alignment across Product, Engineering, and Data through clear storytelling, design rationale, and structured documentation, reducing ambiguity and accelerating execution.

Led the first major product rebrand and end-to-end UI modernization across mobile and web, elevating visual consistency, usability, and long-term system scalability.

Drove marketplace search optimization through A/B testing and data-informed design decisions, improving result relevance and increasing new client delivery for Pros.

Designed and iterated on core marketplace flows to strengthen trust, reduce friction, and improve booking conversion.

Partnered cross-functionally with Product, Engineering, and Data to define hypotheses, run experiments, and translate insights into measurable business impact.

Elevated team alignment through clear storytelling, structured design rationale, and high-quality documentation.

Responsible for leading and executing digital design from both a creative and technically advanced standpoint, with the goal of producing digital materials that further web sales and promote the brand in support of a global audience. Digital design work includes design of interactive features, website enhancements, global email programs, mobile/hand-held interfaces and highly interactive social media programs. I support and promote both US and global Benefit digital initiatives by being a top digital design advocate, with a focus on the needs of our global markets. Execute on global design initiatives and mentor and assist in communicating guidelines and best-practices to other digital design advocates globally.

Interaction Design and UX:

Worked alongside our creative agency in the discovery, design, and development of our responsive site (launched January 2016).