Design System Design Lead and Product Designer on Con Edison's in-house Digital Factory team.

(Fractional from 2020)

First design hire; Lead Experience Designer at Diamondere I spearheaded various initiatives to elevate the brand's online presence and drive revenue growth.

Led the transformation of multiple legacy applications for Estée Lauder’s Clinical and R&D teams, improving usability, ensuring data integrity, and reducing task completion time across critical workflows.

· Conceptualized and created visual elements such as logos, brand guidelines, responsive websites, packaging, print-based and digital marketing solutions for a wide variety of clients.

Teamed up with the Creative Director to design user-friendly, accessible, and responsive landing pages, websites, microsites, and email campaigns for esteemed organizations such as amFAR, Covenant House, and Citymeals on Wheels.

Collaborated closely with marketing and development teams to craft Facebook pages, apps, mobile apps, sweepstakes, SaaS platforms, and responsive websites for a diverse range of brands. Notable clients included mark., Nickelodeon, Spike TV, Comedy Central, Food Network UK, Biolage, Scope, VOODOO, Keen, Vera Wang, Redken, L’Oréal, and Hunts.

Additionally, spearheaded the online experience design for Redken's "Time Reset" product line, resulting in the generation of 10,000 sample requests within a remarkable two-week timeframe.

As Senior Art Director at BigbuzzMarketing Group, I spearheaded the conceptualization and execution of logos, branding, and comprehensive identity systems. Led a team of four designers and interns in the design and development of interactive microsites, dynamic flash banners, impactful landing pages, e-commerce websites, and various print materials. Notable clients included Universal Music, Arista/Jrecords, McCann's Irish Oatmeal, Ocean Spray, FujiFilm, and Brother International.

Graphic/Interactive designer for boutique design agency specializing in entertainment brands; responsible for branding, billboards, packaging, as well as website design and front-end development for ABC, HBO, JVC, Smithsonian Magazine, Bethel Woods, ESPN Radio, KISS FM, Infinity Radio and WOMC.