# Amanda W. > Design Lead | AI/ML Product Strategy | Enterprise Design Systems | Bringing Clarity to Complexity Location: New York City Metropolitan Area, United States Profile: https://flows.cv/amandaw I lead enterprise design systems, platforms, and complex products from ambiguity → clarity → adoption. I help teams scale design, improve usability, and maintain consistency across multi-product ecosystems while balancing accessibility, governance, and engineering alignment. My experience spans high-stakes platforms at Con Edison and Deloitte Digital, where I’ve scaled design systems, established design-to-code parity, and defined component architectures for web and mobile products serving millions of users. I also explore emerging AI-assisted workflows to accelerate system exploration, documentation, and design-to-code alignment — always through a systems-first lens to maintain quality, accessibility, and long-term scalability. I enjoy mentoring designers, facilitating cross-functional collaboration, and bringing clarity to complex workflows so teams can move faster and deliver measurable impact. ## Work Experience ### Design Lead - Product @ Deloitte Digital Jan 2025 – Present ### Design Lead - Product & Design Systems @ Con Edison Jan 2021 – Jan 2024 | New York City Metropolitan Area Design System Design Lead and Product Designer on Con Edison's in-house Digital Factory team. ### Lead Experience Designer @ Diamondere Jan 2012 – Jan 2022 | Redwood City, California, United States (Fractional from 2020) First design hire; Lead Experience Designer at Diamondere I spearheaded various initiatives to elevate the brand's online presence and drive revenue growth. ### Lead Product Designer @ The Estée Lauder Companies Inc. Jan 2020 – Jan 2021 | Melville, New York, United States Led the transformation of multiple legacy applications for Estée Lauder’s Clinical and R&D teams, improving usability, ensuring data integrity, and reducing task completion time across critical workflows. ### Lead Experience Designer, Digital Art Director @ Amanda Whelen Design Jan 2000 – Jan 2020 | Greater New York City Area · Conceptualized and created visual elements such as logos, brand guidelines, responsive websites, packaging, print-based and digital marketing solutions for a wide variety of clients. ### Freelance Digital Art Director @ The EGC Group Jan 2019 – Jan 2020 | Melville, New York ### Senior Digital Designer @ Sanky Communications, Inc. Jan 2011 – Jan 2013 | Greater New York City Area Teamed up with the Creative Director to design user-friendly, accessible, and responsive landing pages, websites, microsites, and email campaigns for esteemed organizations such as amFAR, Covenant House, and Citymeals on Wheels. ### Senior Interactive Designer @ Digital Variant Jan 2010 – Jan 2013 | Hudson Valley, NY Collaborated closely with marketing and development teams to craft Facebook pages, apps, mobile apps, sweepstakes, SaaS platforms, and responsive websites for a diverse range of brands. Notable clients included mark., Nickelodeon, Spike TV, Comedy Central, Food Network UK, Biolage, Scope, VOODOO, Keen, Vera Wang, Redken, L’Oréal, and Hunts. Additionally, spearheaded the online experience design for Redken's "Time Reset" product line, resulting in the generation of 10,000 sample requests within a remarkable two-week timeframe. ### Senior Art Director @ Bigbuzz Marketing Group Jan 2005 – Jan 2009 As Senior Art Director at BigbuzzMarketing Group, I spearheaded the conceptualization and execution of logos, branding, and comprehensive identity systems. Led a team of four designers and interns in the design and development of interactive microsites, dynamic flash banners, impactful landing pages, e-commerce websites, and various print materials. Notable clients included Universal Music, Arista/Jrecords, McCann's Irish Oatmeal, Ocean Spray, FujiFilm, and Brother International. ### Interactive Designer @ Bear Brook Design Inc Jan 2001 – Jan 2004 Graphic/Interactive designer for boutique design agency specializing in entertainment brands; responsible for branding, billboards, packaging, as well as website design and front-end development for ABC, HBO, JVC, Smithsonian Magazine, Bethel Woods, ESPN Radio, KISS FM, Infinity Radio and WOMC. ### Web Designer @ Bigbuzz Marketing Group Jan 1999 – Jan 2001 ## Education ### Graphic Design Suffolk County Community College ### Communication Design Pratt Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/amandawhelen - Website: http://www.amandawhelen.com --- Source: https://flows.cv/amandaw JSON Resume: https://flows.cv/amandaw/resume.json Last updated: 2026-02-23