Work with marketing, product, and analytics teams to identify key opportunities for growth. Help shape trajectory of the product through user/market research, experimentation, product design, and web implementation. Optimize product to deliver seamless member experiences and drive funnel conversion, engagement and retention.
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Web development of Sheer's onboarding, web app and landing pages (Next.js)
Collaborated with Product + Design teams, designing and implementing A/B experiments on the registration application. Directed experiments resulting in a 13% increased in conversions in 1 quarter.
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Performed an audit of the user data tracking system to diagnose numerous data consistency issues.
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Triaged findings and worked in a team to redesign the tracking system, leading to better data integrity and greater confidence in business decisions.
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Maintained large codebase by providing code reviews, implementing styling and Github rules, switching to continuous integration using CircleCI, and improving package usage to increase app performance.
