• Design lead for a 0→1 AI-powered marketplace search, shaping UX strategy and building interactive Cursor and Claude Code prototypes to rapidly iterate, share, and test ideas.

• Partner with executive leadership to set the vision for the overall search experience, aligning initiatives to key outcomes such as booking conversion and % appointments completed.

• Influence org-level processes by pitching and piloting new design & engineering collaboration models, resulting in smoother handoffs, improved product quality, and fewer QA rounds.

• Promoted to Lead Designer due to demonstrated strategic leadership, successful project delivery, and enhancement of team processes.

• Design lead who launched Mejuri's first mobile app, performing at 2x higher conversion and 1.5x average order value compared to web.

• Led the design and implementation of Mejuri's first web design system, saving an average of 1-2 weeks of development time per campaign launch and enabling digital marketers to build webpages through a custom CMS.

• Ran multiple workshop series to educate design teams on Figma and systems thinking.

• Led the design execution for $1m+ initiatives for national brands such as Yamaha, Nestle, and Mastercard, offering counsel on design strategy and conducting user research to inform key decisions.

• Organized and led cross-functional discovery workshops to align senior stakeholders on problem definition, identify user pain points, and shape opportunity areas, creating clarity and direction in early-stage, ambiguous initiatives.

• Owned and evolved the internal UX wireframe design system, improving consistency and speed across teams through documentation, governance, and hands-on training.

• Co-created design solutions with developers to align strategies, iterate faster, and foster a collaborative culture.

• Designed a social network and new membership experience for the website and mobile app, driving user acquisition and forming the foundation for the year’s roadmap.

• Simplified the flow of a previously complex product; identified the most critical data points and translated them into easily digestible visuals; and improved the visual appeal of the design.

• Led the design and development of a product redesign; conducted research through focus groups; created prototypes to get stakeholder buy-in and for usability testing; collaborated with project managers and developers to bring the designs to life.

• Improved the marketing efforts and new product launches with more consistent brand assets for clients such as Girl Scouts, Rodale (Men's Health, Women's Health), and The New York Times.

• Designed the style guide for the licensing department of Girl Scouts along with packaging designs intended to be used for food, clothing, gifts and etc.

• Developed a new creative direction for the brand with the CEO and head designer.

• Created digital assets following the new brand guidelines.

• Styled and art directed photoshoots for e-commerce assets, catalogues and lookbooks.