# Amber Chae Kim

> Lead Product Designer at Zocdoc

Location: New York, New York, United States
Profile: https://flows.cv/amber

I combine product strategy + systems thinking to craft thoughtful experiences. I've successfully led 0→1 initiatives, built and scaled design systems, and partnered with executive leadership to define north star visions and shape roadmaps. Now, I use AI to build prototypes fast, shortening the product development cycle and bridging the gap between design and engineering.

Outside of work, I’m usually at the gym, dog sitting with Rover, or checking out the newest restaurants in New York.

Website: amberchaekim.com

## Work Experience
### Lead Product Designer @ Zocdoc
Jan 2024 – Present | New York, NY
• Design lead for a 0→1 AI-powered marketplace search, shaping UX strategy and building interactive Cursor and Claude Code prototypes to rapidly iterate, share, and test ideas.
• Partner with executive leadership to set the vision for the overall search experience, aligning initiatives to key outcomes such as booking conversion and % appointments completed.
• Influence org-level processes by pitching and piloting new design & engineering collaboration models,  resulting in smoother handoffs, improved product quality, and fewer QA rounds.

### Lead Product Designer @ Mejuri
Jan 2024 – Jan 2024 | New York, New York, United States
• Promoted to Lead Designer due to demonstrated strategic leadership, successful project delivery, and enhancement of team processes.

### Senior Product Designer @ Mejuri
Jan 2021 – Jan 2024 | New York, New York, United States
• Design lead who launched Mejuri's first mobile app, performing at 2x higher conversion and 1.5x average order value compared to web.
• Led the design and implementation of Mejuri's first web design system, saving an average of 1-2 weeks of development time per campaign launch and enabling digital marketers to build webpages through a custom CMS.
• Ran multiple workshop series to educate design teams on Figma and systems thinking.

### Senior UX Designer @ BORN Group
Jan 2021 – Jan 2021 | New York, United States

### UX Designer @ BORN Group
Jan 2019 – Jan 2021 | New York, United States
• Led the design execution for $1m+ initiatives for national brands such as Yamaha, Nestle, and Mastercard, offering counsel on design strategy and conducting user research to inform key decisions.
• Organized and led cross-functional discovery workshops to align senior stakeholders on problem definition, identify user pain points, and shape opportunity areas, creating clarity and direction in early-stage, ambiguous initiatives.
• Owned and evolved the internal UX wireframe design system, improving consistency and speed across teams through documentation, governance, and hands-on training.

### Product Designer @ Wheels Up
Jan 2018 – Jan 2019 | New York, United States
• Co-created design solutions with developers to align strategies, iterate faster, and foster a collaborative culture.
• Designed a social network and new membership experience for the website and mobile app, driving user acquisition and forming the foundation for the year’s roadmap.

### Freelance Product Designer @ Driveline PULSE
Jan 2017 – Jan 2018 | New York, United States
• Simplified the flow of a previously complex product; identified the most critical data points and translated them into easily digestible visuals; and improved the visual appeal of the design.
• Led the design and development of a product redesign; conducted research through focus groups; created prototypes to get stakeholder buy-in and for usability testing; collaborated with project managers and developers to bring the designs to life.

### Freelance Visual Designer @ The Wildflower Group
Jan 2016 – Jan 2017 | New York, United States
• Improved the marketing efforts and new product launches with more consistent brand assets for clients such as Girl Scouts, Rodale (Men's Health, Women's Health), and The New York Times.
• Designed the style guide for the licensing department of Girl Scouts along with packaging designs intended to be used for food, clothing, gifts and etc.

### Freelance Digital Designer @ Avalove
Jan 2016 – Jan 2016 | New York, United States
• Developed a new creative direction for the brand with the CEO and head designer.
• Created digital assets following the new brand guidelines.
• Styled and art directed photoshoots for e-commerce assets, catalogues and lookbooks.


## Education
### Bachelor’s Degree in Psychology
University of Florida

### Associate’s Degree in Fashion Business Management
Fashion Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/amberchaekim
- Website: https://www.amberchaekim.com

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Source: https://flows.cv/amber
JSON Resume: https://flows.cv/amber/resume.json
Last updated: 2026-02-23