Partnered with key stakeholders to enhance the budgeting experience by successfully launching 10+ features, significantly enhancing functionality and boosting user engagement metrics

Oversaw and refined the design system to ensure product consistency and improve product development timelines

Led live product workshops, effectively onboarded 100+ users, and created educational resources for both new and existing users

Redesigned our core website and produced a wide array of in-person and online marketing materials

Projects involved digital product strategy to align the product with the company’s business goals and enhance user engagement across the board

Participated in the entire product design process, but focused on the following: leading extensive user research efforts (user interviews, affinity mapping, heuristic evaluations, design audits, C/C analysis), defining key problem areas (user personas, problem statement, solution statement), and rapid prototyping using Figma (low to high-fidelity wireframes)

Synthesized data into digestible visuals that 1) aided in validating design decisions to meet our user’s needs, and 2) helped in communicating our process to key stakeholders

Developed a company rebrand by creating a design system to improve brand trustability/consistency, which consisted of a color palette, typography, iconography, and user interface elements