Shape the vision of a new product with key team members.

• Lead the UX design for a product, working with designers and IDEO.

• Prototyping, testing and finalizing the key user flows.

• Gather and analyze user research data to have more user empathy during decision making.

At Premise, I lead iOS and Android design. We are solving a very unique problem which is

to empower decision makers with real-time and actionable intelligence.

• Created a style guide which works on both mobile platforms.

• Revamped on-boarding experience, task-tiering redesign, barcode scan, and mobile rebrand.

• Drove conversion rate up from 5.2% to 17.8% through a better onboarding redesign.

• Decreased the cost to acquire active users from $6.21 to $0.67 by implementing

more efficient interfaces.

• Work and manage three contractors to create illustration libraries and redesign iOS app store.