•Technical lead role in designing and building a native advertising platform and an advertising product recommendation which improved the number of clicks by 40% due to the improved serving speed.
•Technical lead role in designing and building an advertising creative management platform and a creative authoring tool. The platform increased Ad creative authoring and trafficking speed by 50%, improved standardization, and serving speed.
•Improved Search Engine Marketing revenue reporting and helped in designing a budget allocation system. The improved reporting identified an ongoing misallocated SEM budget close to 5% of total SEM spend.
•Technical lead role in rebuilding the Dealer Reporting Tool to improve availability, data integrity, performance, exportability, and automation. Designed a scalable and maintainable architecture with proper monitoring and alerting, from generation to serving and various display options of the data. Also, led the team to automate generating tens of metrics in data warehouse.
