Founded New Narrative Design to provide digital design, development, and strategy skills, serving 54 forward thinking brands

Landed 10% of the client base on 1st page Google search results, leading to an increase of over 1,100% on average in organic traffic visits.

Reduced bounce rates 33% by analyzing metric data to improve user experience for front-end websites

Managed and forecasted a $500K+ annual program budget, ensuring accurate tracking of spend and inventory.

Produced weekly KPI reports and monthly summaries to optimize budget performance and product trends.

Served as the primary point of contact for vendors and internal stakeholders, resolving logistics and scheduling issues.

Coordinated inventory planning and quality control to support timely sampling and fulfillment for events.

Increased organic traffic 10% by refining copyright on landing page and metadata in source code.

Decreased cost of Google Ads campaigns 20% by taking advantage of tail-end keywords

Analyzed competitive arena to create an unique ad strategy based around brand persona and customer needs