# Ameen Afshin > Designer-Minded Operations Lead | Systems & Experiences Location: San Francisco, California, United States Profile: https://flows.cv/ameenafshin Design-mind operations lead who builds systems, experiences, and stories that work as beautifully as they function. I combine creative problem-solving with hands-on execution to craft programs and solutions that feel intentional and seamless. ## Work Experience ### Creative Lead @ New Narrative Design Jan 2017 – Present | Santa Cruz, California Founded New Narrative Design to provide digital design, development, and strategy skills, serving 54 forward thinking brands Landed 10% of the client base on 1st page Google search results, leading to an increase of over 1,100% on average in organic traffic visits. Reduced bounce rates 33% by analyzing metric data to improve user experience for front-end websites ### Senior Food and Beverage Associate @ Crafty Jan 2023 – Jan 2025 | San Francisco Bay Area Managed and forecasted a $500K+ annual program budget, ensuring accurate tracking of spend and inventory. Produced weekly KPI reports and monthly summaries to optimize budget performance and product trends. Served as the primary point of contact for vendors and internal stakeholders, resolving logistics and scheduling issues. Coordinated inventory planning and quality control to support timely sampling and fulfillment for events. ### Food and Beverage Specialist @ Crafty Jan 2023 – Jan 2025 ### Market Strategy & Design @ Verdiseno, Inc Jan 2018 – Jan 2020 | Santa Cruz, CA Increased organic traffic 10% by refining copyright on landing page and metadata in source code. Decreased cost of Google Ads campaigns 20% by taking advantage of tail-end keywords Analyzed competitive arena to create an unique ad strategy based around brand persona and customer needs ### Web Design & Development @ ƎLEVATE Jan 2007 – Jan 2016 ### Front Of House Manager @ Mortal Dumpling Jan 2014 – Jan 2015 | Santa Cruz, California, United States Served ~350 patrons a night with a staff of ten in a three-hour window by efficiently managing logistics and operations for front-of-house Increased pop-up profits 20% by curating menus for different venue events based on logistics, operational cost, and venue culture Recruited 11 front-of-house staff members and trained them on steps of service, conflict resolution and safety ### UI UX Designer @ Jaguar Design Studio Jan 2013 – Jan 2014 | Aptos, CA Oversaw usability and quality assurance for all client deliverables, including two Fortune 500 companies. Cut 80% of internal documentation needed for grasping project scope by designing a visual project map that merged user flow, design layout, and information architecture. Reduced internal project costs 20% by working with development team to strategically recycle past frameworks and create turn key solutions for clients (liaison between departments) Collaborated with both design and development departments ### Brand Ambassador @ Campaigners Jan 2004 – Jan 2007 | Redondo Beach, CA Developed relationships with managers and retail associates of major electronic retailers on behalf of LG, JVC, Samsung, and Virgin Mobile. Educated retail associates and retail customers on the competitive advantages of our product and brand. Assessed brand awareness and campaign effectiveness through in-store qualitative and quantitative analysis. ## Education ### BS in Plant Science University of California, Santa Cruz ### Business Mt. San Antonio College ### High School in Computer Science & Hardware Don Bosco Technical Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/ameen-afshin --- Source: https://flows.cv/ameenafshin JSON Resume: https://flows.cv/ameenafshin/resume.json Last updated: 2026-04-13