# Amelia Petrovic

> Senior Product Designer

Location: Oakland, California, United States
Profile: https://flows.cv/ameliapetrovic

Hello! I am a product designer with a strong expertise in product thinking, concepting/wireframing, UI design, and user research. I've worked with brands big and small, from Kaiser Permanente to seed-stage startups, was lead designer for Stitch Fix's styling platform, and most recently was the first designer at Replicant.

## Work Experience
### Senior Manager, Product Design @ Replicant
Jan 2021 – Jan 2023 | San Francisco Bay Area
First designer; created standards for human-centered conversation design, made the first design hire, helped shape the UX strategy and visual interface for chat, conversation builder, and dashboards.

### Freelance Senior Designer @ Unknown
Jan 2020 – Jan 2021

### Principal Product Designer for Stylist Platform @ Stitch Fix
Jan 2015 – Jan 2020 | San Francisco Bay Area
Led the design of Stitch Fix's styling platform—the nexus where client, stylist, and data science combine—and oversaw a complete platform redesign during my tenure. Major focus areas: making complex expert-use workflows more intuitive, designing recommender systems to encourage user trust and adoption.

### UX Designer @ REDSHIFT Digital, Inc.
Jan 2011 – Jan 2015
UX Lead & Experience Designer for clients including Google, Symantec, OpenTable, Groupon, and Kaiser Permanente.


## Education
### History in U.S. Immigration, Summa Cum Laude
University of California, Berkeley
Jan 2004 – Jan 2008

### Master's degree in Business Design
Domus Academy
Jan 2012 – Jan 2013


## Contact & Social
- LinkedIn: https://linkedin.com/in/ameliapetrovic
- Portfolio: http://www.ameliapetrovic.com

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Source: https://flows.cv/ameliapetrovic
JSON Resume: https://flows.cv/ameliapetrovic/resume.json
Last updated: 2026-03-25