# Amin Rashidifar > Head of Product Design & Research | Human-centered AI | FinTech | Masters in Human Computer Interaction Design Location: Irvine, California, United States Profile: https://flows.cv/aminrashidifar Head of Design and Research building high-trust, AI-enabled products in regulated FinTech. I build brands and multidisciplinary teams from the ground up, creating scalable design systems and embedding AI into core workflows. At Relief, I lead end-to-end brand and UX, shipping LLM-assisted solutions that reduce manual review and improve data accuracy across customer and operations journeys. ## Work Experience ### Head of Design & Research @ Relief App Jan 2022 – Present • Own design strategy for both consumer products and merchant/enterprise platforms (B2C + B2B) • Built brand and product UX from the ground up, including our design system, research practices, and content standards • Build and scale a multidisciplinary design org across product design, research, content, and motion, hiring and setting team operating rhythms • Ship end-to-end flows that support growth to 200k+ users • Partner with Product, Engineering, Data, and Compliance to align roadmap, reduce risk, and increase delivery velocity • Establish a research program across qualitative and quantitative methods to identify friction, prioritize opportunities, and validate releases • Build a scalable component library and interaction patterns to increase consistency and reduce rework • Improve key funnel and retention outcomes across onboarding, core actions, and support resolution • Present strategy and insights to leadership to drive prioritization and resource allocation • Introduce LLM-assisted workflows to interpret and structure financial information from structured and unstructured inputs including documents, forms, and free text • Design human-in-the-loop review experiences to catch inconsistencies, reduce manual effort, and improve accuracy • Streamline internal operations with summarization and decision-support patterns while maintaining compliance and audibility • Define UX standards for AI features including confidence cues, escalation paths, error states, and clear user control ### Lead Product Designer @ Ripple Jan 2021 – Jan 2022 | San Francisco Bay Area • Designed and improved crypto and fintech product experiences across multiple initiatives in a fast-changing org environment • Partnered with product and engineering to map complex flows involving wallets, transfers, liquidity, and enterprise onboarding concepts • Worked on enterprise-grade UX patterns for financial institutions, with focus on clarity, trust, and operational readiness • Contributed to platform consistency through shared interaction patterns, component reuse, and design system alignment • Supported discovery and rapid iteration, translating technical constraints into user-centered workflows • Collaborated cross-functionally with stakeholders across product, engineering, and go-to-market to ship incremental releases ### Lead UX Designer @ PayPal Jan 2016 – Jan 2021 | San Jose, CA • Led cross-functional design for SMB and enterprise experiences across multiple product lines • Drove discovery, interaction design, and execution for major flows and platform improvements • Shipped high-impact features including instant transfers experiences and platform modernization • Built alignment across product, engineering, research, and stakeholders; mentored designers and raised craft standards • Used research and data to improve conversion, reduce support burden, and increase retention ### Senior User Experience Designer @ Lexicon Labs Jan 2013 – Jan 2016 | Los Angeles Metropolitan Area • Designed and helped build web and mobile products across multiple industries, focusing and leading the team in FinTech • Led discovery, user research, information architecture, and end-to-end UX for client engagements • Created design systems and scalable UI patterns to accelerate delivery across teams ### User Experience Designer @ BeyondVIP Jan 2011 – Jan 2013 | Glendale, CA • Designed consumer and venue-facing experiences for an online reservation platform • Partnered with engineering and stakeholders to ship core product flows and improvements • Contributed to early design foundations during growth, leading into acquisition ## Education ### Master's degree in Human Computer Interaction Design UC Irvine ### Bachelor of Science - BS in Business Administration, International Business California State University, Los Angeles ## Contact & Social - LinkedIn: https://linkedin.com/in/aminrashidifar - Portfolio: https://uxamin.com --- Source: https://flows.cv/aminrashidifar JSON Resume: https://flows.cv/aminrashidifar/resume.json Last updated: 2026-03-25