Built and led the design function at Loyal Health, a B2B2C healthcare SaaS platform serving hospital systems and health networks across patient acquisition, provider search, scheduling, and care navigation.
• Built a 14-person multidisciplinary department from the ground up, spanning Product Design, UX Research, and Design Systems, establishing OKRs, career ladders, critique culture, and scalable design operations
• Led design strategy and execution across 12 mobile and web products used by 450+ hospitals, navigating compliance-driven, high-stakes healthcare environments
• Partnered with Engineering, Sales, and Product to align design priorities with business outcomes, contributing to 36% YoY revenue growth
• Architected a scalable design system and mobile-first practices that unified cross-platform product experiences, improving design velocity and developer collaboration
• Championed structured research operations, introducing activation, engagement, and usability tracking across product journeys to make UX impact measurable and repeatable
• Influenced product roadmap at the executive level, translating user insights into strategic decisions that shaped Loyal's platform direction