B2C

• Improved account management flows, including upgrade/downgrade functionality and stakeholder limit management, to give users better control.

• Led discovery for large merchant onboarding, identifying pain points and shaping strategic recommendations to improve adoption.

Authentication

• PIIs: Designed secure flows for updating buyer information, protecting sensitive data, reducing unauthorized access, and building user trust.

• Improved authentication processes by implementing matching numbers and push notifications, strengthening security while maintaining a smooth user experience.

C2C

• Top-of-Funnel Discovery: Explored the buyer-to-seller onboarding experience, identifying friction points and ways to increase registration-to-first listing conversion.

B2C

• Cut account creation time from 5–48 hours to 5 minutes with adaptive security.

• Designed adaptive security metrics, reducing decision time by 25%.

• Built a resource access dashboard, improving efficiency by 75%.

• Created feature flag experience to measure adoption, reducing insights gathering time by 90%.

• Led authorization management redesign, cutting manual vetting time by 80%.

• Authored a UX Playbook for engineering teams, ensuring process consistency with templates.

B2C

• Designed tag management governance, reducing tagging errors by 20%.

• Improved third-party authentication & onboarding, reducing manual effort and gained positive survey feedback.

B2B

Contributed to a health innovation company dedicated to transforming lives through products and therapies for the head and heart.

Designed VNS therapy analytics tools for clinicians.

• Made it easier for clinicians to make decisions and reduced patient intake time by 50% with clear, actionable insights.

CopyThat Plugin Web | June 2019 - Aug 2021

Design web platform for writers and designers to collaborate instantly.

. Design key features catering to both designers' and writers' needs.

. Teamed up with copywriters, stakeholders, and engineers to set project timelines and track agile sprint goals.