# Amira J. > Senior Product / UX Designer | Account, Identity, Risk & Registration | eBay, ex Amazon | Simplifying Complex Systems Location: San Francisco, California, United States Profile: https://flows.cv/amiraj Designing for Impact at Scale I’m a Product Designer with experience at eBay, Amazon, and LivaNova. Over the past 7+ years, I’ve led design work across security, identity & registration, onboarding, and healthcare, helping organizations build trust, reduce friction, and scale efficiently. • At eBay (2024 – present), I lead projects across buyer-to-seller onboarding and account management flows, improving listing conversions, enhancing authentication, and securing buyer information. I also conducted large merchant onboarding discovery, uncovering challenges and shaping strategic recommendations. • At Amazon (2022 – 2023), I cut onboarding time from 48 hours to 5 minutes, reduced manual vetting by 80%, and designed dashboards and adaptive security tools that improved efficiency by 75%. • At LivaNova (2021), I improved clinician decision-making and reduced patient intake time by 50% through clear, actionable therapy analytics. I specialize in user-centered design, strategy, and collaboration, with a proven track record of simplifying complex systems while enhancing security, usability, and user trust. Top skills: Product strategy, Translating PRDs into design direction, AI-assisted research and insights, Data-driven decisions, User-centered design, Information architecture, Usability testing, Prototyping, Stakeholder leadership, Onboarding & Registration, Project management, Identity & Access Management UX, Design systems, Agile & cross functional collaboration, Design strategy & mentorship. ## Work Experience ### Senior Product Designer | Account, Identity, Risk & Registration @ eBay Jan 2024 – Present | San Francisco, California, United States B2C • Improved account management flows, including upgrade/downgrade functionality and stakeholder limit management, to give users better control. • Led discovery for large merchant onboarding, identifying pain points and shaping strategic recommendations to improve adoption. Authentication • PIIs: Designed secure flows for updating buyer information, protecting sensitive data, reducing unauthorized access, and building user trust. • Improved authentication processes by implementing matching numbers and push notifications, strengthening security while maintaining a smooth user experience. C2C • Top-of-Funnel Discovery: Explored the buyer-to-seller onboarding experience, identifying friction points and ways to increase registration-to-first listing conversion. ### User Experience Lead (IC) | Security, Identity & Access Management, IAM @ Amazon Jan 2022 – Jan 2023 | United States B2C • Cut account creation time from 5–48 hours to 5 minutes with adaptive security. • Designed adaptive security metrics, reducing decision time by 25%. • Built a resource access dashboard, improving efficiency by 75%. • Created feature flag experience to measure adoption, reducing insights gathering time by 90%. • Led authorization management redesign, cutting manual vetting time by 80%. • Authored a UX Playbook for engineering teams, ensuring process consistency with templates. ### Senior User Experience Designer | Security, Identity & Access Management, IAM @ Amazon Jan 2022 – Jan 2022 | San Francisco Bay Area B2C • Designed tag management governance, reducing tagging errors by 20%. • Improved third-party authentication & onboarding, reducing manual effort and gained positive survey feedback. ### User Experience Designer - Neuromodulation @ LivaNova Jan 2021 – Jan 2021 | San Francisco Bay Area B2B Contributed to a health innovation company dedicated to transforming lives through products and therapies for the head and heart. Designed VNS therapy analytics tools for clinicians. • Made it easier for clinicians to make decisions and reduced patient intake time by 50% with clear, actionable insights. ### User Experience Designer @ CopyThat Jan 2019 – Jan 2021 | San Francisco Bay Area CopyThat Plugin Web | June 2019 - Aug 2021 Design web platform for writers and designers to collaborate instantly. . Design key features catering to both designers' and writers' needs. . Teamed up with copywriters, stakeholders, and engineers to set project timelines and track agile sprint goals. ### Previous Experience @ Amira Jaffer Jan 2017 – Jan 2021 | San Francisco Bay Area • General Assembly (2021), UX Design instructional associate: Led workshops, discussions, and design challenges, improving students’ UX knowledge by 50%. • General Assembly (2020 - 2021), Creative Operations Manager: Managed cross-functional projects, streamlined workflows, and aligned teams with the Creative Director and Team Leads to improve project efficiency. • General Assembly (2020), Experience Designer: Created event scheduling tools, reducing scheduling time by 80%. • Tenderloin Community Benefit Corp (2017): Improved website navigation, making resources accessible to less tech-savvy users. • YooLoop Video App (2017): Designed student/skateboarding features, reducing multi-device usage by 50%. ## Education ### Certificate in Product Management General Assembly ### Certificate in Data Analytics Certificate General Assembly ### Certificate in User Experience Design Immersive General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/amirajaffer - Portfolio: https://www.amirajaffer.com/ --- Source: https://flows.cv/amiraj JSON Resume: https://flows.cv/amiraj/resume.json Last updated: 2026-04-13