South San Francisco, California, United States
• Lead a $40M+ qPCR assays portfolio serving biopharma, healthcare, and academic research markets, driving growth and market penetration
• Spearheaded multiple end-to-end product launches (5 YR NPVs of $2.5 - $4.5M)
• Executed on VOC, market research, and competitive analysis, translating insights into requirements
• Developed business case with product concept, financial model, GTM and launch readiness plans
• Collaborating cross-functionally with IT, UX, and software teams to deliver seamless digital experience
• Developed an AI-driven virtual agent to support the commercial team by addressing product inquiries, troubleshooting issues, and enabling rapid responses to customer questions
• Developing a next-generation digital experience to streamline the customer purchasing journey