# Amir Khan > Customer-led Product Transformation | ex-Twilio, VMware Location: San Francisco Bay Area, United States Profile: https://flows.cv/amirkhan www.amirkhan.co I am a 0->1 designer that dives into ambiguous problems to create simplicity from complexity. My strengths include strategically aligning visions between cross-functional teams and delivering solutions across platforms of products. Skills: Leadership, lean UX, agile, growth design, design strategy, design thinking, interaction design, wireframing, prototyping, information architecture (IA), visual design, quantitative analysis, qualitative analysis, journey mapping, storyboarding, UX flows, user flows, service blueprinting, user testing, A/B testing, user interviews, web design, graphic design, content strategy, design systems, design patterns, typography, type systems, grid systems, communication, CSS, HTML, human-computer interaction (HCI) Soft skills: Shared visioning and strategy, writing and communications, resilient and resourceful, customer advocacy, thought leadership Tools: Figma, Sketch, InVision, Adobe Creative Suite (Adobe CC), Photoshop, Illustrator, InDesign, Abstract, Zeplin, Keynote, Jira, Confluence, Adobe Analytics, Google Analytics Roles: Senior Designer, Staff Designer, Principal Designer ## Work Experience ### Lead Product Designer @ LiveRamp Jan 2023 – Present | San Francisco, California, United States ### Design Consultant @ Self-Employed Jan 2017 – Present I am a generalist that focuses on strategy and interaction design. With a variety of products published for iOS, TV, interactive kiosks, enterprise, and responsive web I can turn any problem into an amazing experience. I partner with business, data, science, and engineering teams to test concepts, carve cross-platform solutions, and most importantly usable designs. - Strategized and wireframed iOS experience for financial wellness app using lean UX methods. Created and presented keynotes to educate clients on competitive benchmarks and design systems. (upli) - Presented and provided feedback on design systems to blueprint component redesigns (Kelley Blue Book, Isadora Agency) - Designed and tested mobile open source oxygen-sensing app using a phone’s camera. (coVital) - Developed brand strategy and unified design between website, mobile, print, clothing, and novelty merchandise. (open, formerly underground visionaries) - Curated user shopping experience from catalog browsing to checkout using wireframes, mapping, and sketching to assess user flow ### Staff Product Designer @ Twilio Jan 2022 – Jan 2023 Collaborated with Directors, ML engineers, PMs, and data scientists to discover and validate AI and ML product use cases to guide Q4 2023 roadmap using metrics, surveys, interviews, and usability tests. Coordinated international SMS message monetization across 5 product managers, projecting a profit of over $27M USD/year. ### Product Designer @ VMware Tanzu Jan 2021 – Jan 2022 I designed and shipped enterprise task tracking system which cut user workload by 60 minutes per document. By collaborating with PMs, developers I discovered and validated new opportunities to increase users and product value. I led developers and PMs within the portfolio to integrate data-driven decisionmaking and adopt metrics. I also enabled client designers from Public Sector in modern UX design practices including qualitative and quantitative research, visual design, prototyping, agile, and lean design frameworks. ### UX Designer @ Extron Jan 2018 – Jan 2021 | Anaheim, CA - Conducted usability tests and user interviews for persona validation, feature testing, and workflow improvements - Improved enterprise application workflows by finding pain points and opportunities in user journeys - Develop and maintain design wireframes or mock-ups of the product - Proposed, critiqued, and verified universal design system components to ensure consistency across omnichannel experiences - Organized and curated design patterns to be used as a starting point for product experiences I built collaborative partnership with Microsoft Teams to bring conference room connectivity and Fluent Design to Logitech, Lenovo, Poly, and Yealink devices. In addition I led end-to-end research and design to ship 4 enterprise apps for desktop, mobile, and kiosks. My role on a 2-person design patterns team led to the documentation of over 100+ components across 14 products. ### UX/UI Designer @ Thermo Fisher Scientific Jan 2018 – Jan 2018 | Carlsbad, CA - Created a vision and strategy for a rewards program that (1) increased enrollment conversions by 75%, (2) improved appeal among young scientists, and (3) created - Redesigned header and menu in multiple breakpoints to include visual refresh, larger touch points, improved colors, and contextual search - Determined user pain points by consolidating data from Adobe Analytics, HotJar recordings, and user voice studies into journey maps - Ensured user satisfaction and ease of use of the product by thoroughly testing and iterating high fidelity prototypes in live user studies - Modified designs based on feedback to target quicker interactions, positive emotional feedback, and clarity of the UI and product - Meticulously worked on pixel-perfect designs while collaborating with UX team, before handing off compositions to product owners and developers ### UX/UI Designer @ Access California Services Jan 2013 – Jan 2017 - Increased contact page impressions 20% by analyzing trends in user behavioral data in Google Analytics - Lead architect in redesigning AccessCal website to focus on ease of use, resource-based services, and community programs - Defined hierarchy of page elements in wireframes using Illustrator, and used finalized hi-fidelity mock-ups in Photoshop for stakeholders - Implemented user-centered design by using personas to determine user needs, and surveyed potential users to understand site goals - Communicated with multiple departments to measure goals and to test new website with users and gather valuable feedback on functionality - Conducted A/B user testing for Facebook ads; created new iterations or evolved current designs based on audience insights ## Education ### Bachelor of Science - BS in Biology, General California State Polytechnic University-Pomona ## Contact & Social - LinkedIn: https://linkedin.com/in/amirkhanux - Portfolio: http://www.amirkhan.co --- Source: https://flows.cv/amirkhan JSON Resume: https://flows.cv/amirkhan/resume.json Last updated: 2026-04-13