# Amir Rashidifar > VP of Product Design @ iTradeNetwork | AI Design Leader Location: San Francisco, California, United States Profile: https://flows.cv/amirrashidifar Design systems and product design leader with 17 years of experience, specializing in enterprise-scale UX architecture, generative Design-to-Code workflows, and AI-driven transformations. Built organizations from zero to scale, implemented global design systems, and delivered platform transformations that increased velocity, reduced onboarding time by 19 months, and improved sales win-rates by 28%. Former SaaS founder (acquired) with funding, revenue growth, and product-market traction. I build systems that empower teams and amplify intelligence. ## Work Experience ### Vice President of Product Design @ iTradeNetwork, Inc. Jan 2019 – Present Forged the blueprint for a cutting-edge product design team, curating a dream team of 12 trailblazing designers meticulously selected to champion a pioneering "design-first" ethos that became the cornerstone of our organizational culture. Engineered an avant-garde design methodology, igniting a transformative surge in company-wide productivity by an astonishing 48%, while simultaneously elevating the standard of deliverables to unprecedented levels of excellence. Revolutionized the design landscape with a streamlined optimization framework, propelling the company's software deployment velocity from a quarterly pace to a breathtaking monthly cadence, positioning us as frontrunners in the realm of innovation and agility. Led an exhaustive odyssey into the depths of customer insights, unearthing hidden opportunities to revolutionize operational efficiencies, resulting in an impressive 33% expansion of our network's reach and influence. Choreographed a symphony of innovation with the complete overhaul of three flagship products, orchestrating a visually captivating redesign spectacle that not only dazzled aesthetically but also delivered a staggering 28% increase in annual sales win rates, cementing our status as unrivaled industry leaders. Managed and directed all artificial intelligence initiatives at iTradeNetwork, overseeing project development, implementation, and strategic direction ### Sr. Product Design Manager @ Reuters Jan 2015 – Jan 2019 | United States Established and nurtured a dynamic design department, scaling it from its nascent stage of zero designers to a robust team of talented professionals spanning more than two countries. Implemented a revolutionary user-centered design approach that drastically slashed onboarding time from a daunting 22 months to a mere 3 months, achieved through the development of innovative self-onboarding applications tailored specifically for the world's top 100 law firms, setting a new standard for efficiency and effectiveness on a global scale. Spearheaded the formulation and execution of a comprehensive company-wide design strategy, strategically aligning products and platforms to optimize user experiences. Introduced a groundbreaking design system seamlessly integrated across all Thomson Reuters applications, harmonizing disparate elements into a cohesive and unified product experience that catalyzed a remarkable 20% surge in sales, a testament to the transformative power of design-led innovation. Elevated the pace of product iteration to unprecedented levels, elevating release frequency from a quarterly cycle to a dynamic monthly rhythm by enhancing the quality and efficiency of client requirements, ensuring our products remained at the forefront of innovation and customer satisfaction. Cultivated a forward-thinking design team culture deeply rooted in business acumen, fostering invaluable relationships that propelled our win/loss reports from a modest 30% success rate to an impressive 80% triumph within a span of just five years, underscoring our unwavering commitment to delivering tangible business results through design excellence. ### Lead Product Designer @ Age of Learning Jan 2013 – Jan 2015 Played an integral role as a team member, utilizing advanced UI/UX skills to contribute to the design of mobile and web-based products, ensuring alignment with business objectives. Effectively communicated with a diverse cross-functional team, leveraging strong communication skills to collaborate on design projects. Applied best design practices to address business goals in a timely manner, demonstrating a creative, innovative, and results-driven approach. Collaborated closely with designers, developers, and product managers to understand requirements, propose solutions, and create detailed wireframe designs aligned with product objectives. Continuously improved existing designs while expanding design systems and UI elements to create captivating, informative, and intuitive dashboards and visual components within enterprise products. Engaged in problem-solving for interfaces catering to educators, parents, and children, advocating for a cohesive user experience through consistent utilization of UX/UI patterns across all Age of Learning products in cross-platform applications. ### Co-Founder / Head Of Product Design @ BeyondVIP Jan 2005 – Jan 2013 | California, United States Founded and spearheaded the establishment of BeyondVIP, a visionary venture aimed at revolutionizing night life industry. Successfully supported the facilitation to secured funding to support the growth and development of the company, showcasing exceptional negotiation and persuasion skills. Pioneered the creation and implementation of a robust design department within BeyondVIP, assembling a dynamic team of 10 talented designers handpicked for their expertise and cultural fit. Played a pivotal role in shaping the company's trajectory by cultivating a culture of innovation and design excellence, driving the organization towards unparalleled success. Led strategic initiatives to align design efforts with business objectives, ensuring that design played a central role in the company's overall strategy and success. Collaborated closely with stakeholders across various departments to integrate design thinking into all aspects of the company's operations, from product development to marketing strategies. Championed a customer-centric approach to design, leveraging user feedback and market insights to continuously refine and enhance products and services. Successfully navigated the company through a strategic acquisition process, showcasing astute leadership and business acumen. Demonstrated exceptional management skills throughout the company's lifecycle, fostering a collaborative and empowering work environment that fueled creativity and innovation. Achieved a successful exit through the sale of BeyondVIP, delivering significant value to stakeholders and solidifying the company's legacy as a trailblazer in the industry. ## Education ### Business Leadership Stanford University Graduate School of Business ### Master of Human Computer Interaction & Design in MHCID UC Irvine ### Bachelor's Degree in Organization Communication and Public Relations California State University, Los Angeles ### User Experience Design General Assembly ### Stanford University Graduate School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/rashidifar --- Source: https://flows.cv/amirrashidifar JSON Resume: https://flows.cv/amirrashidifar/resume.json Last updated: 2026-04-13