Designed the MVP for an early-stage fintech startup’s B2B analytics web app, enabling credit unions to better support small businesses.

Key responsibilities included:

• Developed information architecture and user flows to optimize the analytics platform's navigation and functionality

• Crafted high-fidelity interactive prototypes for key features including customizable dashboards, automated reporting, and predictive insights

• Designed intuitive data visualization components to clearly communicate complex financial metrics and trends

• Implemented a cohesive, WCAG 2.1 (AA) compliant visual design system to enhance brand identity and ensure consistency across the platform

• Collaborated closely with product managers and developers to iterate on designs and ensure feasibility and effective hand-off

Led the ideation and concept testing for an in-house Geographical Information System field data collection platform accessible to users with low domain knowledge to help bolster the client’s B2B service catalog.

• Proposed overall UX strategy and differentiation through competitor research and business mode canvassing.

• Led 3 design sprints to rapidly prototype design solutions that met both the stakeholder needs and user goals, accruing an average 88.7 SUS score and an 89 NPS score.

• Established a comprehensive design system for handoff with a component library and usage guidelines rooted in inclusive design principles, ensuring scalability across diverse project scopes and user demographics.