# Amitis Karami > Design + AI Location: San Jose, California, United States Profile: https://flows.cv/amitis I’m a strategic Lead Product Designer shaping AI-powered, human-centered experiences that transform complex workflows into intuitive, intelligent solutions. My expertise lies in designing end-to-end digital products—from vision and discovery through execution—with a focus on scaling innovation and aligning design with business impact. I’ve led product design, creating adaptive Copilot integrations and conversational agents that streamline decision-making and surface the right insights at the right time. I'm particularly passionate about leveraging AI prompting and automation to enhance user interaction, accelerate iteration, and unlock new product possibilities. With a strong foundation in UX and a forward-looking mindset, I partner closely with cross-functional teams to drive clarity, craft strategy, and build future-ready experiences that grow with users and evolve with technology. Focus areas: AI-powered product design · UX design · Design strategy · Scalable innovation · Cross-functional collaboration · Conversational UX · Prototyping & iteration · Design for innovation. AI prompting & automation · Conversational UX ## Work Experience ### Lead Product Designer @ eBay Jan 2024 – Present | San Jose, CA ### Lead UX Designer @ eBay Jan 2022 – Jan 2024 | Sydney, Australia ### Lead UX Designer @ THE ICONIC Jan 2021 – Jan 2022 | Sydney, New South Wales, Australia As a Lead UX Designer at The Iconic, I was responsible for designing seamless and engaging experiences for the mobile app team across both Android and iOS platforms. Leveraging my deep expertise in native design systems, including Material Design and Apple’s Human Interface Guidelines, I ensured a consistent and intuitive user experience. Additionally, I integrated the in-house design system into all app designs, balancing brand identity with platform-specific best practices. One of my key projects was designing an augmented reality (AR) experience for virtual makeup testing, enabling users to try different products using their mobile phones. This innovation enhanced customer confidence and engagement, bridging the gap between online shopping and in-store experiences. I also played a critical role in implementing Stripe as a payment solution, redesigning the checkout and cart experience to improve conversion rates and streamline the purchasing journey. Beyond product design, I conducted an end-to-end heuristic evaluation, systematically mapping usability findings against Baymard Institute’s research to drive data-backed improvements. By translating these insights into a compelling narrative for stakeholders, I helped shape strategic decisions that enhanced the overall shopping experience. Through a combination of user research, design expertise, and cross-functional collaboration, I contributed to delivering a frictionless and user-centric eCommerce experience. ### Senior User Experience Designer @ Qantas Jan 2018 – Jan 2021 | Sydney, Australia ### UX Lead @ Reckon Jan 2017 – Jan 2018 As the Lead UX Designer at Reckon, I drive the user experience strategy across our suite of products, ensuring intuitive and seamless interactions for small businesses. My role includes: • Leading UX design for Reckon One Dashboard, Small Business solutions with Bank Reconciliation features, Single Touch Payroll,… • Conducting user research and usability testing to optimize workflows and improve product usability. • Collaborating with product managers, developers, and stakeholders to align user needs with business objectives. • Designing and refining interactive prototypes, wireframes, and high-fidelity UI components. • Defining and maintaining a scalable design system for consistency across Reckon’s platforms. • Mentoring and guiding the UX team to foster a user-centric design culture. Passionate about crafting intuitive experiences that empower small businesses to manage their finances effortlessly ### Senior User Experience Designer @ Ticketek Australia Jan 2016 – Jan 2017 | Greater Sydney Area Analyzing high-level business and user requirements into functional requirements, through different techniques : discussion, user stories, diary study, and interpret them into designs. Represent requirements using visual analysis models, wireframes and rapid prototypes. UX Process • User Surveys & Interviews • User Research • User Observation • Task Analysis • Storyboarding • Workflows & State Diagrams • Paper Prototyping • Photoshop, balsamiq, Axure Prototyping • Design Guidelines • Usability Testing and Contextual Inquiry ### Senior User Experience Designer @ Civica International Jan 2014 – Jan 2016 | Perth, Australia Working on various software development life cycle taught me how to work with enormous restraints and limitations, enormous amount of data, different end users with different abilities, educational department’s regulation, modular design functionality for different access level of end users. Work with product managers and stakeholders, gathering business requirements to understand product goals and client needs - Research, wireframes, A/B Tests, prototype, visual UI design - Participate in client usability studies - Conduct stakeholder meetings - Produce interactive HTML/CSS prototypes - Liaised with different teams through agile scrum software like Jira and Confluence - Designed and provided mobile first solutions for different stakeholder with the help of the mock up software - Designed driver apps and also apps in all devices for CE Finance for financial services, ECases - Designed apps for Attendance and Timetable with enormous amount of data - Rapid iterative testing and design agile - User experience prototyping and usability testing ## Contact & Social - LinkedIn: https://linkedin.com/in/amitis - Portfolio: http://www.amitis.com.au --- Source: https://flows.cv/amitis JSON Resume: https://flows.cv/amitis/resume.json Last updated: 2026-04-13