# Ammar A.

> Design at Reducto

Location: San Francisco, California, United States
Profile: https://flows.cv/ammara

I focus on designing the underlying structures that help complex products stay coherent as they grow. My work spans platform navigation, multi-surface interaction models, foundational component patterns, and the mechanics that let teams build with confidence. I’m increasingly focused on what AI forward systems look like at scale and how core patterns evolve when models begin shaping context, intent, and pathways in real time.

I partner closely with engineering and product to connect design intent with architectural realities. That means defining clear rules, mapping how concepts behave across contexts, and building frameworks that stay stable even as AI first behaviors enter the workflow. I rely on iteration, evidence, and careful prioritization to guide decisions, and I move quickly when signals are clear. I’m at my best when the challenge involves scale, ambiguity, or aligning multiple teams around shared models that hold up as AI becomes a foundational layer in the product.

## Work Experience
### Designer @ Reducto
Jan 2026 – Present | San Francisco Bay Area

### Staff Product Designer, Platform @ Apollo.io
Jan 2025 – Present
Designing and scaling core platform experiences that power prospecting and sales workflows. Currently, I’m leading a comprehensive rebuild of Apollo’s filtering experience across 100+ filters, enhancing Finder interactions with bulk actions and responsive improvements, and developing AI spreadsheet patterns for CRM to support structured data management.

### Senior Product Designer @ Apollo.io
Jan 2024 – Jan 2025

### Senior Product Designer II, Foundations @ Highspot
Jan 2023 – Jan 2024
As a founding member of the Foundation/Platform team, I played a key role in driving crucial initiatives focused on platform redesign, AI integration, and the adoption of the Polar design system. My work directly contributed to enhancing user experiences and operational efficiency across multiple product areas.

Notably, I developed multi-turn AI patterns for Copilot, facilitating smoother processes and faster feature deployment across the organization. Additionally, I spearheaded the platform redesign effort, delivering tangible improvements in scalability and user satisfaction.

### Senior Product Designer I @ Highspot
Jan 2022 – Jan 2023 | Seattle

### Design Director @ NuVu
Jan 2020 – Jan 2022 | Cambridge, Massachusetts, United States
As Design Director at NuVu, I spearheaded product design and strategic planning, driving innovation and efficiency. I led end-to-end design processes, conducting user research and persona development to optimize NuVu’s learning platform, resulting in a 15% decrease in time-on-task. I also played a pivotal role in team leadership, managing a multidisciplinary team and overseeing talent acquisition and mentorship initiatives to expand our curriculum and studio offerings.

### Lead Product Designer @ NuVu
Jan 2019 – Jan 2020 | Cambridge, Massachusetts, United States
I focused on enhancing user experiences and product functionality. I conducted user research and drove the design process for key features, such as the Visual Analytics tool and Slide Editor. Collaborating cross-functionally, I optimized NuVu’s marketing web and contributed to the design and development of innovative projects, such as a $150K sculpture for NuVxCambridge Arts Commission.

### Graduate Teaching Assistant @ MIT Media Lab
Jan 2017 – Jan 2018 | Cambridge, Massachusetts, United States
As a TA for 'Design Across Scales' at MIT Media Lab, I facilitated student learning and engagement through precept sessions and assignment reviews. Guiding discussions on the interplay between design, science, and technology, I contributed to the exploration of diverse topics such as industrial design, architecture, and design computation.

### Product Designer @ James Carpenter Design Assoc
Jan 2013 – Jan 2015 | New York City
I specialized in creating environment-specific solutions, blending art, technology, and light for immersive spatial experiences. I led the prototyping and testing for Nordstrom's in-store customer experience, optimized foot traffic to encounter natural elements at Fountain Place in Dallas, and coordinated design teams and contractors for projects, ensuring viability and scope alignment.

### Graphic Designer @ Princeton Student Design Agency
Jan 2010 – Jan 2012 | Princeton, New Jersey, United States
I designed posters for print and web and actively contributed to critical reviews of peer work, fostering a collaborative and a high craft environment.


## Education
### Bachelor of Arts
Princeton University

### Master of Architecture
Massachusetts Institute of Technology

### International Baccalaureate
UWC Adriatic - Collegio del Mondo Unito dell'Adriatico O.N.L.U.S.


## Contact & Social
- LinkedIn: https://linkedin.com/in/ammar-ahmed-pd
- Website: https://www.ammar.page/

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Source: https://flows.cv/ammara
JSON Resume: https://flows.cv/ammara/resume.json
Last updated: 2026-04-05