# Amy Tang

> Senior Product Designer - Skilled in Human-Centered Design & Strategy

Location: Seattle, Washington, United States
Profile: https://flows.cv/amy

Senior Product Designer - https://www.amy-tang.com (contact me for portfolio access)

I’m an accomplished Product Designer with a record of success creating innovative and engaging digital experiences across multiple platforms, including Twilio, T-Mobile Home Internet, and T-Mobile Tuesdays. Currently, I’m a Senior Product Designer at Hiya.  

I have deep experience in working through complex and ambiguous problems. I bring to the table exceptional design skills and the ability to deliver high-quality UX audits, competitive analyses, service design blueprints, customer journey maps, user flows, wireframes, mockups, and prototypes that meet both user needs and business goals.

Career highlights include:
- Secured the industry’s #1 position in net-adds and surpassed self-activation goals by 375% with a 49% conversion rate by pioneering the development of T-Mobile Home Internet’s first digital purchase experience.
- Informed and defined Twilio Segment's identity resolution product roadmap by conducting research, UX audits, and competitive analyses.
- Saved T-Mobile Tuesdays $850k at launch and $500k annually by developing the UX strategy, wireframes, and mockups for a new microsite experience.

Specialities:
User Centered Design • Design Strategy • Design Workshops • Service Design • Product Roadmaps • Customer Journeys • UI Design • Interaction Design • Information Architecture • Competitive Analysis • Product Evaluations/Audits • UX Research • Usability Tests • A/B Tests • Mobile App • Responsive Web • SaaS • E-Commerce • Cross-Functional Collaboration • Mentorship • Figma • Miro

## Work Experience
### Senior Product Designer @ Hiya Inc.
Jan 2024 – Present | Seattle, Washington, United States

### UX Mentor (Volunteer) @ adplist.org
Jan 2023 – Jan 2025
- Facilitated 15+ individual mentoring sessions totaling 600+ minutes, guiding mentees through personalized career development, including resume and portfolio review, navigating job applications, overcoming rejections, and interview preparation.

### UX Mentor @ School of Visual Concepts
Jan 2023 – Jan 2024
- Help develop UX certificate students’ skills in design thinking and methodology by providing industry insights and guidance.
- Assist a mentee in building a strong resume and portfolio by providing feedback on their work and sharing resources.
- Evaluate student portfolios on a panel of industry professionals, providing constructive feedback to help students improve their portfolios and prepare for the job market.

### UX Consultant (Volunteer) @ Inspiring Multicultural Understanding
Jan 2024 – Jan 2024
- Led the non profit’s website UX audit to increase funding, community engagement, and website traffic.
- Conducted discovery research, in-depth usability and content audits, and presenting prioritized recommendations and improvements to advisory board. 
- Facilitated collaborative design thinking session with leadership to define target users, problem statements, goals, and success metrics.
- Saved the organization $1500+ through 27+ hours of donated UX support.

### Senior Product Designer on Segment @ Twilio
Jan 2022 – Jan 2023
- Informed and defined the identity resolution product roadmap by conducting research, UX audits, and competitive analyses.
- Effectively communicated product requirements to cross-functional partners by delivering high-quality user flows, wireframes, and north star designs.
- Uncovered opportunities for improved data mutability and observability by partnering with product and research to execute 2 research plans, interview 10+ participants, and analyze insights.
- Ensured successful implementation of product improvements by prioritizing and defining feature requirements, and delivering thorough redlines to engineering.

### UX Designer on Emerging Products @ T-Mobile
Jan 2020 – Jan 2022
- Secured the industry’s #1 position in net-adds and surpassed self-activation goals by 375% with a 49% conversion rate by pioneering the development of T-Mobile Home Internet’s first digital purchase experience.
- Increased user engagement in the Home Internet sales funnel by 216% by collaborating with stakeholders on iterative testing and optimization efforts.
- Contributed to over 866k site visits within the first two weeks of launching the TVision streaming service by delivering content hierarchy and user flow recommendations.
- Influenced product roadmaps by partnering with research to devise test plans assessing user needs and evaluating the performance of new and existing experiences.
- Guided the development of features by producing competitive analyses, audits, user flows, wireframes, mockups, and prototypes.
- Evaluated candidate portfolios and conducted interviews for UX design roles.

### Associate UX Designer on T-Mobile Tuesdays App @ T-Mobile
Jan 2019 – Jan 2020
- Saved the business $850k at launch, and $500k annually by developing the UX strategy, wireframes, and mockups for a new microsite experience.
- Trended at #1 on Twitter and in app stores, and achieved the highest number of users (4.45M) and most offer saves (1.5M) by collaborating on the UX strategy for new Sprint users.
- Increased offer CTR by 34%, improved views of T-Mobile content by 64%, and earned 5 prestigious W3 awards for outstanding mobile features and experiences by planning and facilitating a design workshop for the cross-functional app team that resulted in a major redesign.

### UX Designer on T-Mobile Tuesdays App (Contract) @ T-Mobile
Jan 2018 – Jan 2019 | Bellevue, WA
- Increased user satisfaction by 13% by redesigning and simplifying the authentication process.
- Contributed to 2.6k ticket sales during the initial two-month run of a Live Nation offer by crafting the wireframes and mockups for the redemption experience.
- Ensured high-quality outcomes and deliverables by providing direction and collaborating with external agencies on new features and projects from conception to completion.

### UX & UI Designer (Volunteer) @ Sweet Tea Cancer Connections
Jan 2017 – Jan 2018 | Seattle, Washington, United States
- Influenced product features and research plans by educating and evangelizing about design practices and collaborating on UX strategy.
- Contributed to a new app connecting families affected by pediatric cancer by creating wireframes, mockups, and a prototype.
- Supported the first iteration of the app’s style guide by researching the native iOS design system and forming design patterns for the app.

### UX Design Intern @ Washington Technology Industry Association
Jan 2017 – Jan 2017 | Greater Seattle Area
- Created a website to help those living at or below the median income find affordable housing by partnering with a nonprofit and producing sketches, wireframes, and high-fidelity mockups, and conducting research.
- Educated team members about UX and incorporated design thinking into our short process by leading a design workshop with cross-functional partners.

### UX Design Intern @ T-Mobile
Jan 2017 – Jan 2017 | Bellevue, Washington
- Proposed new intuitive and more natural animations for the T-Mobile Tuesdays app by crafting prototypes and presenting to stakeholders.
- Informed the UX team of different prototyping tools and provided a recommendation by conducting a competitive analysis.
- Fulfilled web design requests by delivering wireframes, mockups, and a prototype through collaboration with other designers, product managers, and analysts.

### UX Intern in Commercial Insurance IT @ Liberty Mutual Insurance
Jan 2016 – Jan 2016 | Boston, Massachusetts
- Supported the QA and product teams by writing and presenting behavioral documentation, including user stories, acceptance criteria, and Gherkins scenarios, to product owners, system analysts, and QA testers.
- Created a gaming app to educate employees on data security by co-leading a team of 8 other IT interns.
- Refined and presented wireframes of a new web app to partners and stakeholders.

### Research Assistant in Human Centered Robotics Lab @ University of Washington
Jan 2016 – Jan 2016 | Seattle, Washington
- Facilitated studies, acted as a wizard, and trained other facilitators in a study comparing the delivery of language lessons from a robot versus a computer

### Research Assistant in Human Centered Design & Engineering @ University of Washington
Jan 2015 – Jan 2015 | Seattle, Washington
- Set up sessions, took notes, coded video data, and interviewed participants with Likert-scale surveys in a study examining how interactive technology might support children with and without disabilities in playing together

### Research Assistant in Human Interaction with Nature and Technological Systems Lab @ University of Washington
Jan 2014 – Jan 2015 | Seattle, Washington
- Transcribed interviews and played a confederate in a mixed methods study looking at the moral conceptions of children after interacting with a humanoid robot


## Education
### Bachelor’s Degree in Human Centered Design & Engineering: Human Computer Interaction
University of Washington

### Bachelor’s Degree in Psychology
University of Washington


## Contact & Social
- LinkedIn: https://linkedin.com/in/atang75
- Website: http://www.amy-tang.com/
- Website: https://adplist.org/mentors/amy-tang

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Source: https://flows.cv/amy
JSON Resume: https://flows.cv/amy/resume.json
Last updated: 2026-02-23