Focusing on AI Design

Clients: Adobe, Amazfit, Pattern Brands (Open Spaces, Poketo, GIR, Miracle, Letterfolk), Brookfield Properties

Adobe:

• Art Directed key visual elements and graphics on the Adobe Express website and landing pages

• Collaborated with cross-functional partners on how to elevate the website and functionality

Pattern Brands:

• Designed and executed pixel-perfect email campaigns and paid ads for a diverse portfolio of brands, including Open Spaces, Onsen, and POKETO.

• Collaborated with the VP of Creative to ensure brand consistency and elevated design standards across all digital assets.

• Implemented A/B testing strategies to optimize campaign performance and drive engagement with target audiences.

Brookfield Properties:

• Designed large-format print and digital assets for large malls around the country such as: Ala Moana Center in Hawaii, Grand Canal Shoppes in Las Vegas, and Brookfield Place New York in New York City.

• Strategized new graphic styles with Director of Design and VP of Marketing for iconic locations.

• Edited video and created motion graphics for YouTube, TikTok, Instagram Reels, X, and Facebook.

• Managed a team of 4 junior to mid-level designers to delegate projects, review designs, give weekly feedback and career/professional guidance

• Designed season toolkits such as colors, graphic treatments, and animations for digital projects (social, email newsletters, website)

• Spearheaded large projects by creating milestones within AirTable and Jira, and reviewed work before formal reviews with the VP of Creative and SVP of Marketing

• Reported to the VP of Creative and pitched/executed holistic projects to make workflow more efficient through design templates and Figma training.

• Managed one direct report on design and career development

• Lead designer for RH's email newsletter, that were sent out to 4 million subscribers, and wireframed the homepage and other landing pages.

• Part of the core team that designed the launch of RH's international appearance in England and Germany.

• Worked closely with merchandisers, marketing partners, and copy team, to create elevated designs

• Responsible for developing and designing seasonal campaigns for website, social, and email newsletters sent to 25 million subscribers

• Worked closely with Art Directors, Copy Leads, Marketing team, and Merchandisers to design the graphic toolkit and elements of large campaigns such as Back-to-School, Americana Summer, and Fall Outfitting. Researched fashion and social media trends to stay relevant and interesting to the customer.

• Scouted models and influencers to cast for upcoming marketing campaigns