# Amy Chien

> Design leader .  Strategist . Innovator

Location: San Jose, California, United States
Profile: https://flows.cv/amychien

I am a design leader who has been creating digital products and building teams. I specialize in product UI/UX, and strategic design, skilled at translating vision into reality using multi-disciplinary processes and tools. Proven ability to lead and collaborate with interdisciplinary teams, managing relationships and expectations. 

Experienced in AR/VR, Mixed Reality, Gesture Control, IoT interaction, Human-Centered Interaction Design, Monetization, and eCommerce.

## Work Experience
### Product Design Manager / Design Lead @ PlayStation
Jan 2021 – Present
Lead the Monetization-Subscription design team. Design lead for the All-new PlayStation Plus initiative and successfully launched on June, 2022.

### Staff Product Designer @ PlayStation
Jan 2020 – Jan 2021
Led Commerce and E2E design programs to ensure the quality and successful launch of PS5 on 2020.

3 patents. Women of GDC influencer.

### Sr. Product Designer @ Macy's
Jan 2019 – Jan 2020
Led Macy’s mobile and tablet UX APP design. Focused on style inspiration and local store shopping APP experience.

### Design Director @ YouSpace, Inc.
Jan 2015 – Jan 2019 | Santa Clara, CA
Played an active role in business development and raised over $8MM in funds.

Led Design and R&D teams of 7. Focused on mixed reality UX between environment and human body gestures/behaviors. Generated 7 million 3D human poses for machine learning model. 

The project included Max Magic Mirror, K11 Smart Pop Up Shop, and YouSpace Total Experience Kit.

Owns 2 patents.

### Senior UI/UX Designer @ eBay
Jan 2011 – Jan 2015
Designed advance omni-channel commerce to combine online and offline shopping to enhance the in-store shopping experience. 

Design lead for business strategy from concept to completion. Managed prototypes and deliverables while ensuring UX and client parameters exceeded satisfaction.

The project included eBay Now, Kate Spade Saturday 24-hour Shoppable Window, and Toys “R” Us Interactive Gift Finder.

Owns 6 patents.

### Art Director @ JME Design Inc.
Jan 2008 – Jan 2009
Branding, Art Direction, Website, Advertising Campaign, E-commerce. Clients include Bernies Mev., Medici, Spa Party, Me Too Kids.

### Designer @ Estudio Nahon
Jan 2008 – Jan 2008
CATALOGUE, fashion magazine design for summer 08 and fall 09 issues. Branding, Art
                            Direction, Photography Directions, Production, Merchandising.

### Designer Intern @ EyeballNYC
Jan 2008 – Jan 2008
Motion graphic design for pitch frame design. Promotional packaging design. Production Assistant. Participated project clients include VH1, Aveeno, HGTV, Sci Fi, Time Warner Cable, 
Ireland tourism TV commercial, Cartoon Network.

### Designer @ Me Too Shoes
Jan 2006 – Jan 2008
Branding, Art Direction, Website, Advertising Campaign, E-commerce, Merchandising, Trade Show Design for annual WSA showroom in Las Vegas convention center and New York.

### Designer / Language Tutor @ America Reads/Counts
Jan 2006 – Jan 2008
Poster, flyer and invitation design for tutors and children’s events.
Stage design for fashion show, “ Books on the Runway.”
Saturday Tutoring Program: language tutor (Mandarin).


## Education
### MPS in Interactive Technology
New York University

### BFA in Visual Communication Design
Pratt Institute


## Contact & Social
- LinkedIn: https://linkedin.com/in/amychien

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Source: https://flows.cv/amychien
JSON Resume: https://flows.cv/amychien/resume.json
Last updated: 2026-04-13