• Agentic AI Initiative: Led end-to-end UX and visual design for agentic AI prototypes, defining prompt-

driven flows and interaction patterns for multi-modal agent behavior.

• Data-Viz Framework: Spearheaded a high-efficiency data visualization and universal messaging system for Chase, simplifying complex metrics into scannable, actionable insights.

• Strategic Vision: Led visual direction and North Star design system for Chase’s digital platform, including account wallet and dashboard UX.

• Inclusive Design: Advocated accessibility standards and inclusive design practices across key products.

• BMW AI & EV Projects: Designed a tablet-based AI assistant and EV educational apps, merging automotive innovation with intuitive UI.

• Brand Identity: Rebranded lifestyle label URBAN FOX, building a cohesive identity and scalable digital presence.

• Design Leadership: Directed UX and visual design for 30+ digital financial services and 8 native apps;

promoted to Head of UX within a year.

• Fintech Platforms: Directed UX and visual design for Samsung Card’s flagship mobile app, launching

multiple generations of Android and iOS applications serving millions of users.

* Awards: Mobile Awards Korea (App of the Year), National Customer Satisfaction Index Awards(Grand Prize), Korean Customer Satisfaction Index (The Grand Prize)

• AI / Conversational product: Led UX design for Samsung Card’s conversational AI assistant ‘Chatbot

Sam’ simplifying financial services and customer interactions.

* Awards: iF Design Award, Mobile Awards Korea (Gold Medal), Korea IT Fair Awards (2nd Prize in New Tech)

• Digital Service Platforms: Designed digital service experiences extending Samsung Card’s platform beyond finance into lifestyle services including insurance, travel, shopping, automotive services, and children’s education platforms such as Kids GomGom.

* Awards: iF World Design Award

• Design Systems: Created Samsung Card’s modular design system ‘SNACK’ enabling quick, scalable use of reusable UI components and interaction patterns across digital financial platforms.

• Glanceable Data Visualization: Led end-to-end UX and visual system design for Yahoo Weather across

iOS, Android, and watchOS, translating complex weather data into intuitive visual hierarchies optimized for mobile and wearable experiences.

* Awards: Apple Design Award, Apple App Store Best of, Webby Awards (Best Visual Design), Lovie

Awards Europe, IDEA Awards Bronze, and Crunchies Awards.

• Global Product Lead: Led product design across Yahoo’s global consumer platforms including Yahoo

Sports, Yahoo Esports, Yahoo.com, Apple TV apps, and streaming experiences.

• Design Systems: Contributed to the development of Yahoo’s global design system used across web

products and applications.

• Project Lead: Led UI and visual design projects for clients including LG Home Electronics and Samsung SDS.

• Creative Direction: Directed branding and editorial design projects for Ravensburger and U.S. market launches.